Pitching for finance

1. Pitching for finance Social Enterprise North West February 2014

2. Resonance • Social investment company • Established since 2002 • FCA Authorised Fund Manager • Offices in London, Manchester and Cornwall

3. Our focus Ventures Fund Management We work with transformational social enterprises to help them become “investment ready” and raise capital from values aligned investors We structure, raise and manage focused impact investment funds where these are the right tool to scale up good models for social enterprise

4. Pitching for finance Consider Avoid

5. Pitching for finance Consider Avoid “this project is really good!”

6. Pitching for finance Consider Articulate social impact Avoid “this project is really good!”

7. Pitching for finance Consider Articulate social impact Avoid “this project is really good!” “I am not a finance person!”

8. Pitching for finance Consider Articulate social impact Bringing in specialist Avoid “this project is really good!” “I am not a finance person!”

9. Pitching for finance Consider Articulate social impact Bringing in specialist Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!”

10. Pitching for finance Consider Articulate social impact Bringing in specialist Crystal clear strategy Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!”

11. Pitching for finance Consider Articulate social impact Bringing in specialist Crystal clear strategy Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!” “I will be doing most of it!”

12. Pitching for finance Consider Articulate social impact Bringing in specialist Crystal clear strategy Demonstrate support structure Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!” “I will be doing most of it!”

13. Pitching for finance Consider Articulate social impact Bringing in specialist Crystal clear strategy Demonstrate support structure Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!” “I will be doing most of it!” “I hadn’t considered that cost!”

14. Pitching for finance Consider Articulate social impact Bringing in specialist Crystal clear strategy Demonstrate support structure Building in contingency Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!” “I will be doing most of it!” “I hadn’t considered that cost!”

15. Pitching for finance Consider Articulate social impact Bringing in specialist Crystal clear strategy Demonstrate support structure Building in contingency Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!” “I will be doing most of it!” “I hadn’t considered that cost!” “I need the money now!”

16. Pitching for finance Consider Articulate social impact Bringing in specialist Crystal clear strategy Demonstrate support structure Building in contingency Planning & forecasting Avoid “this project is really good!” “I am not a finance person!” “Your guess is as good as mine!” “I will be doing most of it!” “I hadn’t considered that cost!” “I need the money now!”

17. Our funds Affordable Homes Real Lettings Community Shares Loan finance to community groups undertaking housing projects for the benefit of their community Loan finance to community groups undertaking a community share issue to finance a community project Property fund acquiring flats which are then rented to a homeless charity to provide housing

18. Resonance is committed to supporting the development of a robust and accessible social investment capital market John Williams Investment Manager john.williams@resonance.ltd.uk 07508-910-263