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Search Engine Optimization PowerPoint Presentation
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Search Engine Optimization

Search Engine Optimization

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Search Engine Optimization

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    1. Search Engine Optimization SEO Whats it all about?

    2. What is Search Engine Optimization? (SEO) A strategic plan that is technical in nature, using various tools to increase your sites ranking on the web. It is the science of search as it relates to marketing on the web. Search engine optimization and ranking strategies fall into two categories: on page factors and off page factors.

    3. Strategies To Drive More Targeted Traffic To Your Website On page factors Things you can control: Content Good keywords Proper use of anchor text (links).

    4. Tool: Wordtracker Not free, but can order it for short time frames. About $7.00 for 24 hrs. Wordtracker takes your keyword research to the next level; shows keyword popularity in multiple search engines shows your chance of making the top ten shows number of times the keyword or phrase has appeared in the data base shows misspellings on searches that you can capitalize on shows number of competing sites prints out a complete list of selected keywords, count, hits in 24 hours, and number of competing sites. saves countless hours of trial and error trying to find the best keywords and phrases to land you in the top ten. Using Wordtracker results vs. just the Overture suggestion tool, can give more accurate results.

    5. Tips for Search Engine Optimization and Ranking Strategies Overture Search Term Suggestion Tool. http://inventory.overture.com/d/searchinventory/suggestion/ Get a preliminary set of keywords Wordtracker - identify the best keywords and phrases to build your site around. http://wordtracker.com/ You will use this tool for your keyword research Type your keyword in the suggestion box, click the arrow, and a list of related keywords come up. It also tells you how many searches were conducted on Overture and its related sites for the past month. This is valuable information as it tells you which keywords are worth pursuing and which don't get enough searches to be worthwhile. You will want to print out or create a file to store these keywords on your computer.You will use this tool for your keyword research Type your keyword in the suggestion box, click the arrow, and a list of related keywords come up. It also tells you how many searches were conducted on Overture and its related sites for the past month. This is valuable information as it tells you which keywords are worth pursuing and which don't get enough searches to be worthwhile. You will want to print out or create a file to store these keywords on your computer.

    6. Build Your Site Around Search Engine Optimization and Ranking Techniques Keywords - Now you have them, where do you put them? Tip #1 - Consider each page of your site to be a doorway into your site. Therefore, optimize one keyword or keyword phrase for each page of your site. Dont make the mistake of cramming multiple keywords into a page. This only confuses the search engines and hurts your rankings.

    7. Build Your Site Around Search Engine Optimization and Ranking Techniques Tip #2 - Keep your site keywords and pages focused on a common theme. Tip #3. Content, content, content. Search engines want highly relevant sites for their search customers with good, valuable content. In turn, you will get a good listing. Methods to trick the search engines can bring penalties or possibly banning. Tip #4. Use your secondary keywords and phrases throughout your content. In addition to your primary keywords, have an additional 50 - 100 keywords and phrases as secondary keywords. If you sprinkle these throughout your page it will give you a big boost in the search engines.

    8. Where To Use Your Primary Keywords Get The Most Impact For Your SEO and Ranking Efforts Keyword placement, density, and proximity are the most important factors. Domain name. Some SEO experts recommend your site domain name be your primary keyword or phrase. If you can get a domain with my primary keyword fine, if not, try to get a good related name. If you do get a domain with your primary phrase, be sure to separate the individual words with hyphens. Page title. It's best to use your keyword or phrase once in the title of your page. <title></title>Try to keep it short. Google uses a weighting factor based on the number of words in the title. The more words you use, the less weight each word has.

    9. Where To Use Your Primary Keywords Get The Most Impact For Your SEO and Ranking Efforts The description. Use keywords no more than once or twice in the description. Some search engines use the description in their listings so try to develop one that will make the searcher want to click on it. <meta name="description" content="type description here" /> Heading tags. Typically, heading tags are used for headlines and sub heads. Some search engines use them to determine what a page is about. So try to use your keyword or phrase in your header tags. Exp. <h1></h1> <h6></h6> Anchor text: This is the text used in a link. When linking from one page to another, use your keywords in the link.

    10. Where To Use Your Primary Keywords Get The Most Impact For Your SEO and Ranking Efforts Body copy. Try to use your keyword as often as you can in your body copy without sounding repetitive or being obvious. If it doesn't sound right, it's probably too much. Work it in wherever it fits. There are no hard and fast rules when it comes to keyword density. Most experts agree that around 7% density is a good figure to shoot for. Avoid continuously repeating the keyword every two or three words. This is considered spamming. Alt text. This is text used in place of images for those with text only browsers. It also pops up when you hold your mouse over an image. Because search engine spiders can't read graphics, the alt text tells the spiders what the graphic is. So describe the graphic but include your keyword.

    11. Where To Use Your Primary Keywords Get The Most Impact For Your SEO and Ranking Efforts URL's. When using URL's to link your pages together be sure to use your keywords in the link. Just as in the case of domain names, use hyphens to separate the words so the spiders can read them.

    12. Off-page Optimization The number of websites linking to your website. The relevancy of the websites linking to your website. The importance of the websites linking to your website.

    13. Spiders Cascading Style Sheets: Use style sheets to reduce bloated code and decrease download time. Style sheets eliminate extraneous HTML code, so the spider can get straight to your content. Tables: Keep your table structure as simple as possible. Some spiders tend to get lost in a web of nested tables where the content is buried deep inside a complex table structure.

    14. Resource Links Submit your sites here: (paid & unpaid) http://www.bruceclay.com/web_rank.htm Pay-per-Click www.overture.com www.google.com HTML Editor Note Tab Pro