Fundamentals of Digital marketing

1. Fundamentals of Digitalmarketing SEARCHENGINEOPTIMISATION(SEO) In digital marketingsimple terms, search engine optimization is the optimization of the design, content, and links of a website, so as to affect the visibility of the website in the search results of a user and display it as a topresult. How will we understand what technical changes our company website needs to implement in order to be absolutely optimized? For that, an SEO audit will help you determine the areas where your website needs optimization. An SEO audit informs us about the various on page and off-page optimization that need to beperformed. Beginnersguide to SEO SEO has two main components: On-Page Optimization includes technical aspects related to the website like keyword research, Meta tags, URL structure, Headings, Mobile friendliness, broken links, Google analytics, etc. Off-Page Optimization includes link building activity on relevant websites like local listing, directories, social media, classifieds, forums and guest postings,etc. On-PageOptimization KeywordResearch: Often brands are not completely aware of the popular keyword the consumer is using for searching his brand products and services. Here comes the role of keyword research, where we can use related terms as a substitute, to help us find the desired popular keywords using various Keyword tools like Google keyword planner, Keyword finder, Moz Keyword explorer, and sem rush keywordtool. https://www.exltech.in/digital-marketing-course.html MetaTags:

2. In digital marketing meta tags are snippets of text that describe a page’s content; the Meta tags don’t appear on the page itself, but only in the page’s code. Title tag, meta description, meta keyword, canonical tag, robots tag are some of the tags that aregenerally used. Title tags are just like newspaper headlines. It informs search engines on the topic for a specific webpage. Generally, a title tag would be around 60 – 65 characters. Another important Meta tag is Meta descriptions which is a summary of your webpage. Earlier Google allowed only 160 characters, whereas now it allows up to 250 characters. Meta keyword informs about various keywords related to the webpage, but it’s not considered important by search engines and therefore has lostimportance. BrokenLinks Broken connections are just the connections that never again work. When you see a 404- page blunder on your screen that is the point at which you have tapped on a broken connection. Web optimization, when done right, cleans the whole broken connections of your site, to convey a superior clientencounter. GoogleAnalytics Basically, Google analytics is an improtant tool for online marketing it is a free tracking tool which gives you detailed information about your website visitor and their actions on your site. Using such a service, we can easily make marketing decisions and boost sales and revenue. It’s not only free but also provides easy to understandreports. By using Google analytics efficiently, we can learn about the location of visitors, most popular content, traffic source, shopping behavior of consumers, and muchmore. Mobile Friendlywebsite: Gone are the days when people used to open their laptops every time they needed to search for something. People have started using smart phones and hence it has become important for websites to be mobile friendly or else it is going to lose a lot of customers. Also, page load time is equally important as customers do not hang on to the slow loading websites forlong. Off-page SEOtechniques Off page SEOis a technique in which it improves the position of our website on search engine results page.Forum posting, blog commenting, local listing and guest posting are some of the off page SEOtechniques.

3. Web crawlers give weight age to the back connection quality of the area. Having back connections from great applicable sites with great space specialist enables a brand to accomplish better web crawler rankings. IT additionally causes a brand reach to its focused on clientson different stages. following rundown gives us the thought regarding procedures for offpage.