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Fundamentals of Marketing

Chris Banman Fall 2010 471.21 Providence College. Fundamentals of Marketing. chapter 4. Evaluating Market Opportunities. objectives use of the firm to: debt-holders interest principal shareholders dividends stock value employees employment pay others exchange externalities.

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Fundamentals of Marketing

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  1. Chris Banman Fall 2010 471.21 Providence College Fundamentals of Marketing

  2. chapter 4 Evaluating Market Opportunities

  3. objectives use of the firm to: debt-holders interest principal shareholders dividends stock value employees employment pay others exchange externalities social value use to the firm to itself: profits future Objectives  Firm’s Course all firms have these objectives but relative importance varies

  4. Case Resin Tech

  5. Case Resin Tech

  6. mission statement environments competitive economic technological cultural & social competitor analysis competitive rivals competitive barriers Internet nationalism political NAFTA North American Free Trade Agreement Competition Act consumerism SBU Strategic Business Unit portfolio management Key Terms in chapter 4

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