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Google AdWords fully automated ads & campaigns for marketing of your Business

According to the research done by direct marketing association, the digital marketing industry to be worth US$62 billion in 2017 with growth rates significantly outperforming any other Ad type.

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Google AdWords fully automated ads & campaigns for marketing of your Business

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  1. Google AdWords fully automated ads & campaigns for marketing of your Business WhatisGoogleAdWords? Google Adwords is an online advertising service developed by google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. It is nothing but an online advertising service designed and developed by Google to help stakeholders or marketers to reach their customers instantly. This helps our website to reach thetopofthesearchresultshencemakingitmostvisibletousers. When people searches something on Google for particular term, say ‘digital marketing course’, Google will throw a list of searches related to their search. But practically if you observe closely, you wail come to know that the top and the bottom results are generally adds this is the result for GoogleAdWords. What isPPC? PPC standsfor pay-per-click, a concept of internet marketing in which companies pay a fee every time one of their ads is viewed. In other words, it’s awayofbuyingvisitstoyourwebsite,ratherthan“earn”thosevisits. Search engine advertising is one of the most well known forms of PPC. It lets advertisers bid for ad placement in a search engine's sponsored links when anyone searches anything that is related to their business. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the resultspage. Every time our ad is clicked and a visitor is redirected to our website, we have to pay the search engine a small fee based on the bid auction and quality parameters. This process allows advertisers to attain potential customers at a cost that suits their budget. It’s basically a kind ofauction.

  2. TYPESOFPAIDCAMPAIGNS In digital marketing the simplest ways to categories Paid Ads are to fragment them into Search Ads and DisplayAds. Search Ads – These are programmed to emerge when the user is already searching for an answer or product. The most usual form is a Google Add is the paid-for results that show above other results when you use Google to search forsomething. Importantfactorsinsearchads Targeting–Forinstance, youradswillbeshowninthegeographythat you choose (you can go as specific as the ZIPcode) Searchtermandkeyword–Whatisbeing searchedforbytheuser+ the keyword that you optimize the adfor? Adcopyrelevance–Adsthatappearforaspecificsearch termshould be relevant. For example a search for digital marketing courseshould not show result of engineeringcourses. Landingpageexperience–Howrelevantisthelandingpagetowhat the searcher wanted? Did he get what he was lookingfor? Conversionrate–Thisisagaincontrolled byrelevance,landingpage quality, andexperience. Bids –If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lowerone. Quality score:Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everythingelse. Everything isinterrelated. Display Ads – These are the ads that show up on websites affiliated to search engines. For instance, the kind of ads that play before watching a YouTube video or the banners are arise alongside the unique content on awebsite. Following are the important aspects of display ads in GoogleAdword. 1. Keywords – The ads are displayed based on the keywords that theyare optimizedfor.

  3. Placements – Placements are nothing but the websites on which you want your ad toappear. Remarketing –This helps you reconnect with your existingwebsite visitors. Topic – There are specific topics in AdWords, under which all websites aregrouped. AdWord is an effortless form of digital marketing to rank your websiteand grow yourbusiness.

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