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Class #8, March 25, 2010

Class #8, March 25, 2010. Reaching targeted audiences online Leah Kopperman, leah@makewavesnotnoise.com. Know Your Audience. Forget that you’ve ever heard of “the general public.” For your purposes they don’t exist!

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Class #8, March 25, 2010

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  1. Class #8, March 25, 2010 Reaching targeted audiences online Leah Kopperman, leah@makewavesnotnoise.com

  2. Know Your Audience • Forget that you’ve ever heard of “the general public.” For your purposes they don’t exist! • Different audiences do very different things online; define your audiences and learn how they behave online. • The more you target specific audiences, the easier your work becomes.

  3. Know Your Audience • Being clear about your audience shapes your message and strategy. • Use current statistical research to make decisions about where to use limited resources. • Do your own research too!

  4. Demographics of Internet Users 2009

  5. Demographics of Internet Users 2009

  6. Percentage of Americans Online by Age

  7. Online Audiences in 2009

  8. Generational Differences in Online Activities

  9. Generational Differences in Online Activities

  10. Generational Differences in Online Activities

  11. Examples • DoSomething “Using the power of online to get teens to do good stuff offline...”http://www.dosomething.org • AARP“As the nation’s largest membership organization for people 50+, AARP is leading a revolution in the way people view and live life after 50.”http://www.aarp.org • League of Latin American Citizens“LULAC works to improve opportunities for Hispanic Americans from every region looking for freedom & and honest way of life.” http://www.lulac.org • Alumnae Association of Barnard College“Barnard is a network of many communities.We are friends, sisters, mentors, and partners. We are students, graduates, professionals, and leaders. The Barnard Alumnae Network is here to strengthen the bonds between us.”http://alum.barnard.edu

  12. Additional Resources • Pew Internet & American Life Projecthttp://www.pewinternet.org/Static-Pages/Data-Tools/Get-the-Latest-Statistics/Infographics.aspxhttp://www.pewinternet.org/topics/Race-and-Ethnicity.aspxhttp://www.pewinternet.org/Reports/2009/Generations-Online-in-2009.aspxhttp://www.pewinternet.org/Commentary/2010/January/38-of-adults-age-65-go-online.aspx

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