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Understanding Evaluations: The Art of Making Claims and Judgments

Evaluations permeate our daily lives, influencing our choices in products, arts, and experiences. From product reviews to art critiques, evaluations shape our opinions and decisions. By establishing criteria, offering convincing evidence, and engaging in debates over taste, we can effectively articulate our evaluations. This guide delves into the necessary ingredients for crafting meaningful evaluations, whether it’s about a new camera, a movie, or a music album. Learn how to support your claims with sound reasoning and relevant evidence while providing valuable insights to your audience.

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Understanding Evaluations: The Art of Making Claims and Judgments

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Presentation Transcript

  1. Evaluations Make a claim about the merit of something

  2. Why Evaluate? • Evaluations and reviews are so much a part of our lives that you might only notice them when they are assigned. • Product Reviews: as a good consumer you scour online resources on the latest SLR Camera before purchasing. • Arts Review: Check out any newspaper or magazine and you’ll see the latest Black Eyed Peas CD up for ‘evaulation’. • Social Satire: Tired of students who are always on their cellphone at social events? Mock them in a social satire.

  3. Does this look common?

  4. What to Evaluate • Already have been evaluating through Peer Review. • When you back up opinion with evidence, you actually get others to take you seriously! • Did you notice that with your argument essay? • Evaluations involve people debating matters of taste – which draws good sense and wit in the the mix.

  5. “Persistence of Memory” – Salvador Dali Write your Observation on left side. Write Evaluation on right side. • Your opinion • If you know background info, include that! • Objective objects • Things you notice

  6. Video Evaluation http://www.youtube.com/watch?v=uBENnHkmqdw&playnext=1&list=PL4B5D4AF297437246&feature=results_video

  7. Necessary Ingredients • Established & Defined Criteria • Criteria: standards by which objects are measured. (What do you look for in a good running shoe? What makes a good movie?) • When readers agree with your criteria, you need to explain a little about them, when they don’t you have to defend them.

  8. Offer Convincing Evidence • In the form of fats, statistics, examples, other reviews. • This is the link between evaluative claim and criteria. • Could include anything from numbers to harrowing tales of personal woe. (quantitative of qualitative)

  9. Offer Useful Advice • Some evaluations are just for fun: consider all the hoopla arguments about sports rankings generate. (football fans?) • When done right, they also provide useful info: • Restaurants (Yelp!), Travel (Trip Advisor), Movies (Rotten Tomatoes), Product Reviews.

  10. How to Measure Criteria? • How do you measure something like Jay-Z’s last recording, or a dance recital? • Do research on similar topics have been evaluated or discussed. Get familiar with critics on topics). • Examples: pg.119 (How to Write Anything) James Morris Explains why he believes American Television is often better than Hollywood films. [take out book and read excerpt]

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