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Examining the Role of Web-Based Directories in Location-Constrained Enterprises

This paper analyzes the adequacy of information provided by web-based directories for location-constrained enterprises (LCEs). It investigates how inaccurate locational data can jeopardize transactions between LCEs and their customers. The study employs a six-step methodology involving 120 selected LCEs and examines the discrepancies in geocoding accuracy provided by various directories. Findings indicate significant misplacement issues that threaten business operations, highlighting the need for better support and awareness regarding directory information among LCEs.

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Examining the Role of Web-Based Directories in Location-Constrained Enterprises

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  1. Transactions in Jeopardy: A Tale of Two Web-Based DirectoriesJim WyseAtlantic Schools of Business Conference 2005

  2. The Web and The World • The Web’s Promise: Anywhere, anytime transactions • The World’s Reality: Location-constrained, time-restricted enterprises

  3. Location-ConstrainedEnterprises (LCEs) Locationally Dependent Enterprises LocationallyIndependentEnterprises • Location-referent transactions: enterprise location is a material transactional consideration.

  4. Research Focus • The adequacy of information provided by web-based directories in supporting a LCE’s location-referent transactions.

  5. Web-Based Directory with Spatial Search Functionality Live Directory Link

  6. Mini-Case: Web-based directory delivers an enterprise’s customers to its competitors!!

  7. 6-Step Methodology • Selected LCEs (120 enterprises). • Identified comparable directories with spatial search functionality. • Extracted LCE coordinates from directory URLs. • Measured actual LCE’s locations (GPS). • Calculated discrepancies in LCE location (great circle distances). • Analyzed comparative geo-placement performance.

  8. Directory Responses

  9. Enterprise Displacement

  10. Spatial Information Integrity

  11. Common Enterprise Subset

  12. Common Subset Integrity

  13. Potential Misplacement Factors • Geocoding approximations. • Data entry errors. • Place name similarities. • Inappropriate address designations. • Low LCE operator awareness.

  14. General Conclusions • Inadequate supporting information for the location-referent transactions of LCEs. • Extent of misplacement may jeopardize transactions between LCEs and their prospective customers. • LCE operators may be unaware of their directory-reported locational information.

  15. Further Work • Assessments for LCEs in other geographical and industrial settings. • Reasons for misplacement and their relative importance. • Factors contributing to LCEs’ non-participation in corrective procedures.

  16. ASB 2005 Conference PaperWeb-Based Directories with Spatial Search Functionality: An Analysis of Inter- and Intra-Directory (Enterprise Geo-Placement) PerformanceJim Wysewww.busi.mun.ca/jwyse

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