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The Web and The World

Transactions in Jeopardy: A Tale of Two Web-Based Directories Jim Wyse Atlantic Schools of Business Conference 2005. The Web and The World. The Web’s Promise: Anywhere, anytime transactions The World’s Reality: Location-constrained, time-restricted enterprises.

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The Web and The World

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  1. Transactions in Jeopardy: A Tale of Two Web-Based DirectoriesJim WyseAtlantic Schools of Business Conference 2005

  2. The Web and The World • The Web’s Promise: Anywhere, anytime transactions • The World’s Reality: Location-constrained, time-restricted enterprises

  3. Location-ConstrainedEnterprises (LCEs) Locationally Dependent Enterprises LocationallyIndependentEnterprises • Location-referent transactions: enterprise location is a material transactional consideration.

  4. Research Focus • The adequacy of information provided by web-based directories in supporting a LCE’s location-referent transactions.

  5. Web-Based Directory with Spatial Search Functionality Live Directory Link

  6. Mini-Case: Web-based directory delivers an enterprise’s customers to its competitors!!

  7. 6-Step Methodology • Selected LCEs (120 enterprises). • Identified comparable directories with spatial search functionality. • Extracted LCE coordinates from directory URLs. • Measured actual LCE’s locations (GPS). • Calculated discrepancies in LCE location (great circle distances). • Analyzed comparative geo-placement performance.

  8. Directory Responses

  9. Enterprise Displacement

  10. Spatial Information Integrity

  11. Common Enterprise Subset

  12. Common Subset Integrity

  13. Potential Misplacement Factors • Geocoding approximations. • Data entry errors. • Place name similarities. • Inappropriate address designations. • Low LCE operator awareness.

  14. General Conclusions • Inadequate supporting information for the location-referent transactions of LCEs. • Extent of misplacement may jeopardize transactions between LCEs and their prospective customers. • LCE operators may be unaware of their directory-reported locational information.

  15. Further Work • Assessments for LCEs in other geographical and industrial settings. • Reasons for misplacement and their relative importance. • Factors contributing to LCEs’ non-participation in corrective procedures.

  16. ASB 2005 Conference PaperWeb-Based Directories with Spatial Search Functionality: An Analysis of Inter- and Intra-Directory (Enterprise Geo-Placement) PerformanceJim Wysewww.busi.mun.ca/jwyse

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