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Nathan Johnson Sarah Aschwald

“Where caring happens.”. Nathan Johnson Sarah Aschwald. Malice in the Palace. NBA brawl caused NBA commissioner David Stern to rethink the image of professional basketball. Using Web Sites to Build an Image. What does the website offer?

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Nathan Johnson Sarah Aschwald

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  1. “Where caring happens.” Nathan Johnson Sarah Aschwald

  2. Malice in the Palace NBA brawl caused NBA commissioner David Stern to rethink the image of professional basketball.

  3. Using Web Sites to Build an Image • What does the website offer? • Choose your favorite team and see what they are doing. • See how you can become a part of it all. • Pick your favorite NBA star and see how they are choosing to give back. • Recent NBA team news is provided.

  4. Programs within NBA cares: • NBA green • NBA fit • Basketball without Borders • Coaches for Kids

  5. Relation to Class • NBA cares uses website to build their brand image • Public Relations • Corporate Advertising • Cause related advertising • General image ads • Advocacy advertising

  6. Citation http://sports.espn.go.com/nba/columns/story?columnist=bucher_ric&id=2671953 http://www.nba.com/nba_cares/ http://www.nba.com/community/NBACARES_051018.html http://www.youtube.com/watch?v=sW2dy2NpJSs http://www.youtube.com/watch?v=IWKm5MBpgE0 http://www.youtube.com/watch?v=oSLxiflEmf8 http://www.youtube.com/watch?v=qaN8DKh4A9Y

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