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Rise Early: Empowering Lifestyle Apparel Company

Rise Early, a lifestyle apparel brand founded in 2012 by Max Hansen and Jeff Burnett, emphasizes self-improvement and community. Not just a t-shirt company, it fosters a culture of charity and wellness. Through social media, events, and endorsements, Rise Early engages a young target market while also appealing to older individuals interested in self-growth and philanthropy. The brand encourages active participation rather than mere product consumption.

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Rise Early: Empowering Lifestyle Apparel Company

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Presentation Transcript

  1. By Nathan Johnson Derek Davis

  2. History • Launched January 1st 2012 • Apparel based company • Created by Max Hansen and Jeff Burnett • http://riseearly.net/index.html

  3. Brand Defined • Rise Early is the action of bettering ones self • Not just a t-shirt company • Lifestyle • Community • Charity • Target market • Young=physical • Older=self/charity

  4. Present Marketing • Social media • Facebook • Twitter #Rise_EarlyNation • Linked in • Google + • Word of mouth • Guerilla marketing • Events

  5. Endorsements • Original 3 • http://riseearly.net/team-re.html • “celebrity” movement

  6. Brand CommunityRise Early style • Wants people to become rise early rather then just wearing the product • Conducting health classes • Create community through following of Original 3 • Blogs for customers to interact

  7. Questions • What other companies have brand community? • What is more important marketing brand or product? • Should Rise Early focus on a smaller segment?

  8. Work Cited • http://riseearly.net/index.html

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