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By Nathan Johnson Derek Davis

By Nathan Johnson Derek Davis. H istory. Launched January 1 st 2012 Apparel based company Created by Max Hansen and Jeff Burnett http://riseearly.net/index.html. Brand Defined. Rise Early is the action of bettering ones self Not just a t-shirt company Lifestyle Community Charity

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By Nathan Johnson Derek Davis

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  1. By Nathan Johnson Derek Davis

  2. History • Launched January 1st 2012 • Apparel based company • Created by Max Hansen and Jeff Burnett • http://riseearly.net/index.html

  3. Brand Defined • Rise Early is the action of bettering ones self • Not just a t-shirt company • Lifestyle • Community • Charity • Target market • Young=physical • Older=self/charity

  4. Present Marketing • Social media • Facebook • Twitter #Rise_EarlyNation • Linked in • Google + • Word of mouth • Guerilla marketing • Events

  5. Endorsements • Original 3 • http://riseearly.net/team-re.html • “celebrity” movement

  6. Brand CommunityRise Early style • Wants people to become rise early rather then just wearing the product • Conducting health classes • Create community through following of Original 3 • Blogs for customers to interact

  7. Questions • What other companies have brand community? • What is more important marketing brand or product? • Should Rise Early focus on a smaller segment?

  8. Work Cited • http://riseearly.net/index.html

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