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By Nathan McCloud

The JCCC SPACEs (Solar Power Appointed Consumer Electronic Stations) program aims to enhance awareness and usage of renewable energy across the campus through strategically located solar-powered kiosks. Targeting students, faculty, staff, and community members, the campaign seeks to inform the JCCC community about the sustainable benefits of these charging stations, which will be installed in spring 2013. Support from volunteers and various communication channels, such as flyers and social media, will facilitate the promotion of this environmentally friendly initiative.

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By Nathan McCloud

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  1. JCCC “SPACEs” Program Awareness Campaign By Nathan McCloud

  2. Awareness? • This campaign aims to increase the awareness of and use of renewable energy through the JCCC SPACES (Solar Power Appointed Consumer Electronic Stations) program planned for implementation in the spring of 2013.

  3. Campaign Overview • Key areas of focus for our campaign to be successful. • Audience • Goals • Location • Resources • Support • Message • Channels

  4. Audience The target Audience of this awareness campaign is more diverse that what might be expected. • The student body of JCCC • The faculty and staff of JCCC • Visitors to the Campus • The community that supports JCCC

  5. Goals • The goals of this campaign aims to increase awareness in the student body about Taylor Hall’s energy saving SPACES kiosks that will be installed around the JCCC campus in the spring of 2013. • Awareness • Use • Marketing opportunity for JCCC to promote the programs that developed this “sustainable” idea.

  6. Location? CC COM SC OCB RC GEB LIB SCI CLB (Satellite Image from Maps.Google.com)

  7. Resources & Support • People – to help conduct this campaign, students and/or staff volunteers will be needed to hang posters, distribute flyers, and spread the word about these kiosks. • Services: • Document Services • Marketing Communications Department • Publications Department

  8. Message • Our message – To save electricity and support the needs of its students and staff to recharge their personal electronics used in their education, JCCC has started the SPACES program.

  9. Channels To spread our message of sustainability we will use many different kinds of channels of communication. • Channels: • Posters • Flyers • JCCC website • school paper • school TV’s • social media • Press Release to local and metropolitan media resources.

  10. Channel efficacy

  11. COMING SOON! “SPACES” PROGRAM • Solar Powered Appointed Consumer Electronic Stations • Charging Stations for personal electronic devices • Conserve Electricity • Reduce carbon emissions • Environmentally Friendly www.jccc.edu/spaces/ (www.jccc.edu/maps/) Sponsored by: Student Sustainability Committee

  12. Sample SPACES PROGRAM Spring Of 2013 • Solar Powered Appointed Consumer Electronic Stations • Charging Stations for personal electronic devices • Conserve Electricity • Reduce carbon emissions • Environmentally Friendly Located: www.jccc.edu/spaces/ Sponsored by: Student Sustainability Committee

  13. Timeline • Installation of Kiosks • School Paper Article • Web Article End of Campaign • Press Release/ Conference • Taylor Hall & SSC Interviews • Campaign Begins • “Coming Soon”

  14. Sources “Campus Ledger.” JCCC Campus Life. Web. 23 Nov. 2012. “Creating an Awareness Campaign.” Carbon Trust. Carbon Trust, 2010. Web. 23 Nov. 2012. “Document Services.” JCCC Administration. Web. 23 Nov. 2012. Hall, Taylor. “JCCC SPACES.” JCCC Sustainability. Web. 17 Nov. 2012. JCCC Map. 2012. Johnson County Community College, Overland Park. JCCC.edu. Web. 27 Nov. 2012. “JCCC Publications Department.” JCCC Administration. Web. 27 Nov. 2012. “JCCC Student Body Call for Sustainability Project Proposals.” JCCC Sustainability. Web. 18 Nov. 2012. Ladd, Robert. “Design Elements.” UNC Health Sciences Library. U of North Carolina, 4 Sep. 2012. 23 Nov. 2012. “Marketing Communications.” JCCC Administration. Web. 23 Nov. 2012. “Poster Printing.” Fedex. Fedex, 25 Sep. 2012. Web. 27 Nov. 2012. “Student Success Center.” JCCC Success Center. Web. 19 Nov. 2012.

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