1 / 6

Web Site Content

Discover how to optimize your website content to support your brand positioning and engage your target audience effectively. Utilize a strategic approach that combines clear navigation, informative product and service details, and interactive elements to communicate your unique value proposition. By anticipating audience questions and providing valuable resources, you can inform, persuade, and retain visitors. Learn the importance of understanding your target market and designing content that makes your brand special, keeping users coming back for more.

aerona
Télécharger la présentation

Web Site Content

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web Site Content • Communicate Positioning • Do it fast! • Through content • Via atmosphere • With sensible, proper navigation • Brands and Branding

  2. Web Site Content • Support Desired Positioning • Stating you’re special is not enough! • Use content • Interests • Experiences • Skills • Other • Other Goals

  3. Web Site Content • Product and/or Service Information • Inform • Persuade • Remind • Resources • Help in problem-solving/decision-making • Entertainment • Links

  4. Web Site Content • Related Content • Know your target market(s)! • Brainstorming • Shop your competitors! • Attractors • Bring them in • Keep them there • Bring them back

  5. Web Site Content • Encouraging Interaction • Know your target market(s)! • Anticipate questions • Analyze questions for FAQs • Don’t Overlook Other Modes • What if someone got a printout of your site? • The target market may not always be the only audience.

  6. Web Site Content, cont’d • Remember Your Site Type • Know your target market(s)! • Allow questions, besides FAQs • Ordering systems • Ease of use • Flexibility • Privacy/Security

More Related