Newspapers Redefined

1. Newspapers Redefined October 7, 2013

2. Newspapers…Redefined Paper Multi-platform Content Delivery

3. Print Foundation Retain presence in marketplace

4. Emerging Brands

5. Emerging Technology

6. AAM Guiding Principles

7. Today’s Topics • AAM Evolution • CAC acquisition • Digital Metrics • Consolidated Media Reports • Future of AAM Reporting • Focus on entire media brand • More timely release of data into marketplace

8. CAC Acquisition

9. CAC Acquisition Complete Remain independent for members Consolidating some operational functions May align formats with AAM for database (if over 25,000 circulation) Member questions, rules, etc. still handled directly by CAC.

10. Digital Metrics

11. Digital Metrics • What is the scope of your digital presence? • Restricted access website (paywall) • E-readers • Tablet apps • Mobile apps • Social Media • Email Newsletters • Other?

12. Digital Metrics • What are your selling strategies? • Which digital products do you sell to buyers? • What metrics are most advantageous for you? • How can AAM best partner with you?

13. Digital Metrics Other Metrics: Page Impressions Unique Users Visits Time Spent Downloads Deliveries Followers Likes Etc. • Traditional Metric: • Circulation Units

14. Digital - Circulation Units • Product • Content must have correlation to print • May be replica or non-replica type product • Must retain same brand name as AAM member • Qualification and classification • Paid (implied cost to consumer) • Proof of incremental pricing or confirmation of subscriber access • Verified (presented or implied as free) • Confirmation of subscriber access

15. Digital - Circulation Units • Helpful Tips for audit • Know your digital edition providers • What is tracked, output reports available, detail available • Retain all supporting documentation • All worksheets, output reports, etc. • Be able to explain any adjustments • Un-duplicating, etc. • Consult with audit manager in advance if you have concerns.

16. Digital Metrics Publisher’s Statements and Audit Reports Consolidated Media Report (CMR) Metrics: Circulation Units Followers Likes Unique Users Visits Page Impressions Downloads Deliveries Time Spent Etc. • Metric: • Circulation Unit

17. Consolidated Media Report (CMR)

18. CMR Consolidated Media Report Print Foundation Emerging Technology Emerging Brands • What is it? • Ancillary service • Content-rich standalone report • Opportunity to show total media footprint

19. CMR Range from lower cost, simpler reports: • Aggregate data for multiple members • Multiple paid • Paid and TMC • Newspapers and Periodicals • Add other print media • Magazines • Auto Guides • Foreign language publications • Nonpaid publications • Community newspapers

22. CMR More Complex types: • Multi-platform • Multiple and varied print media • Digital (websites, apps) • Social Media (Twitter, Pinterest, Facebook) • Trade Shows • Text Alerts • Newsletters • Email campaigns • Broadcast metrics • Etc.

26. CMR • Can they contain additional information? • Yes – for example, maps, graphs, logos, product photos, etc. are all acceptable • How often are they released? • Determined by newspaper • Monthly, Quarterly, Semi-annually, Annually • One time only • Do I file a P/S for the CMR? • No. It is only released once data is audited.

27. CMR • Limitations • No rankings • No comparisons to other publications • Digital must be real-time • All data must be auditable • Nothing promotional • “best”, “leading”, “premier”, “#1”, etc.

28. CMR • Why Release a CMR? • Cross-selling • Show audience retention/shift • Show overall growth/reach • Labeling freedom • Enhanced visual appeal (charts, graphs, maps, logos, product photos, etc.) • Custom format (length, detail, components, time period)

29. 1. Contact ABC • ABC Marketing Dept • Initial Consultation • (Goals, components, time frame, design, etc) • Identify Key Stakeholders at Newspaper 2. Pre-Audit Review • ABC Marketing Dept (Consults with audit) • Feasibility of CMR plan and metrics desired • Discuss records available for each component

30. 3. Cost Estimate • ABC Marketing Dept • Based on components, metrics and design • Invoice issued 4. Draft • Pub submits claims and creative design • Mutual approval necessary (Newspaper and ABC)

31. 5. Audit Work • ABC Audit Group & Digital Group, if applicable • Coordinate and complete audit procedures 6. Proof • Results provided to newspaper • Proof generated and provided to newspaper 7. Approval & Release • Approval by newspaper • ABC releases into marketplace

32. Future of AAM Reporting

33. Future of AAM Reporting • Best document for future • Consolidated Media Report (CMR) • To replace Publisher’s Statements • More flexible • Focus on total brand for newspaper • Transition date not yet determined • Under consideration • Data elements and metrics: required vs. optional • How to retain comparability between member reports • Snapshot impact (formerly FAS-FAX) • CNA member impact

34. Future of AAM Reporting • Timely reporting of essential data • Par. 3 ZIP Code data • Online tool being developed • Input by publishers more often than Pub Statements • Under consideration • Evaluate design, ease of use • Develop business rules

35. Future of AAM Reporting • Timely reporting of essential data (cont.) • Business rule considerations • Who required to file? • How often? • Deadlines? • Consequences if deadline not met? • Can data be modified? • History of edits to be visible? • Disclosures? • Other data to be filed? (top-line info?)

36. Q & A Thank you.