eirdiol.ie Cui deachtaí lonnaithe in Éirinn a chur chun cinn Promoting Irish based businesses

1. Fáilte / Welcome www.eirdiol.ieCuideachtaí lonnaithe in Éirinn a chur chun cinnPromoting Irish based businesses

2. Quotes • ‘The Irish are a fair people • – they never speak well of one another’ • Samuel Johnson • The problems of the world cannot possibly be solved by • skeptics or cynics whose horizons are limited by the • obvious realities. We need men who can dream of things • that never were and ask "why not?“ • JFK delivered to the Dáil, 28 June 1963 • ‘Is féidir linn’ • Barack Obama in Dublin 2011

3. In the past Where possible • Everything was sourced locally • Grown locally • Self sustainable • Self reliance • Pride • Quality and excellence People lived, worked and bought local

4. At present • What do we do now in this more globalised world • Better Education • Increased International trade • Faster Communication • Ease of Travel • Convenience • Everything Faster • Bland and Homogenous • The difference is both positive and negative

5. Ireland – the general problems There are lots of preconceived and assumed ideas • Negative attitude and lack of confidence • Lack of self belief and self promotion • No need for language skills • General gloom and doom • Priority towards F.D.I. and what we can get or receive • Imitate not originate • Not looking at what we ourselves can do • Lack of pride

6. Negative beliefs • Apathy and negativity in general Irish life • Inevitability of the 'Emigrant nation' • 'Send an Irishman abroad and he will be successful' • Many small successful business have been sold off to multi–nationals, usually to the U.S. • Number of very successful Irish CEO's running businesses abroad • Why do we outsource everything abroad? We need to believe we can do it ourselves

7. Specific problems • Belief that we can produce them • Lack of confidence • Awareness of Irish products and services Where they do exist • Many are struggling just to survive • Often companies have only a local focus • With poor or a complete lack of promotion • Many are not promoted as Irish products at all We do not use • All the talents and unique resources that we posses • And to the best of our abilities

8. Irishness • Our Irishness is a unique selling aspect that we do not use to its full potential. • Ireland has unique qualities that can be tapped into by businesses • Use of local names • The Irish language e.g. for business product names • Promote products as Irish and being from Ireland • Confidence in our unique qualities rather than copying • Look at all the products from continental Europe - all their food and beverages use local names and the native language • All these can differentiate products and services • The Irish are well received abroad We should use and promote our Irishness

9. More Irish than the Irish • They have brought great additions • Culture • Positivity and Openess • Activity • Diversity • Strength and Belief • Hard work • Over 1 in 10 people in Ireland were not born here • originally but now call it home

10. Sport as an inspiration Irish rugby / GAA / Irish soccer • Look at what we can do with belief and attitude • Also they fight on even when knocked back

11. Irish business that inspires 2008 Ernest & Young entrepreneur of the year Michael Carr and John Flaherty established the C&F group in 1989. They are headquartered in Athenry, Co. Galway • with a purpose built 180,000 sq foot facility. • Turnover reached $100m in 2007 with factories in the Philippines, Czech Rep., China, U.K. , U.S.A. and Ireland

12. Every day inspiration We see examples every day if we look hard enough Ireland is a huge giver to charity at home and abroad Voluntary groups and charities • Homeless • Special needs • Resident and community groups A person voluntarily cleaning up rubbish in their area shows pride and a can do attitude. Yet many would wonder why they are doing it. We need to have a Culture of Encouragement

13. ‘Is Feidir Linn’ • Positive attitude • Self-belief • Determination • Self reliance • Culture change We can • be a producer and not just a consumer society • are an intelligent and articulate people • with a culture and belief change be successful We need to build this into our psyche

14. There is huge potential What are Ireland’s resources ? • Resourcefullness • Hard working • Being the under dog • Intelligence and Articulation • Personality and ‘gift of the gab’ • Friendliness and storytelling • Community spirit and charitable nature Untapped and unused resources unique to Ireland • Ireland has not reached its full potential • We need to make and produce what people need We will start small but can grow

15. Belief • I believe in • our own ability and our own potential • I want to capture and promote that with my business  • Use our own creativity • Not just use or import foreign ideas and then implement them badly • They are then just poor imitations • We can - design, produce, make, grow and supply - • many of the goods and services that we currently import • Starting small – how great things are built

16. Short and Long term thinking • Economic security, energy security and sustainability • Jobs that won’t disappear overnight I want a • long term sustainable Ireland • where we are capable of starting and running business by ourselves Not dependent on companies from other countries • No short term thinking • Short term planning along with long term thinking

17. So how do we change • Educating people • Make people think • Need to believe that we can achieve and produce like other countries already do • Other nationalities have the mindset that we need • We need to believe in own ability to create, run and develop own businesses in the short medium and long term. • Buy local and buy Irish Look at what you actually buy every day

18. What will be the benefits • Doing things for ourselves • Give Irish businesses a hand up • Looking local may actually enable you to get things cheaper • Local and National Pride in the country • Each of us can have a stake in building a stronger Ireland • Helping to develop a culture of buying local and Irish where possible.

19. What Éirdíol can do for you Allows the general public - • To search for local and Irish products and services • A profile on each business • Promotes a culture of buying local and Irish Provides Irish businesses – • The ability to advertise at low cost – less than 55c a day • Customised business profiles which they change at any time • 24 hour advertising on the internet • Multilingual options on the site • Passion, drive and belief • Advice and Consultancy It is all about promoting the best from Ireland

25. Statistics • Only 3 % of Irish SME’s have more than 50 employees • Only 4.2 % of exports from Irish owned businesses • 0.2% of total exports went to India in 2010 • 90% of exports from foreign owned sector • 30% increase in FDI exports yet the employment remains static • Number of new .ie websites • Irish venture capital firms have invested 1.5bn in Irish SMEs since 2000 compared with 60bn in overseas commerical property • 16bn public procurement market from Irish Government The emphasis should be Local and National first, then Europe and then beyond The potential is there

26. Targets I believe we can produce and supply services in most areas but often we have no presence at all • Food and all related areas (e.g. utensils we should make them) • Groups and organisations (e.g. Farmers, Craft and Artisan groups) • Start ups and businesses trying to survive • Industries where we have very little presence Starting small – how great things are built

27. Cén chúis le Ghaeilge a úsáid? • Nuair a dheireann gach duine leat go bhfuil réimse áirithe gan aon uach • d’fhéadfaí iad a chreidiúint. Ach le obair chrua, diongbháilteacht agus • creidiúint láidir, is féidir leis an talamh is boichte in Éirinn torthaí a • shíoladh. • Is tairbhe íontach, uathúil é an Teanga agus an Cultúr Gaelach nach • mbaintear go leor leasa as. Caithfear Gaeilge a chur chun cinn agus • leas a bhaint as a ghealladh iomláin sa saol pearsanta agus i ghnó. • Creidim gur féidir úsáid dearfach a dhéanamh den Teanga i ghnó tríd • Ainmneacha ar táirgí-ach go háirithe ar bhia agus ar dí • Ainmneacha ar ghnólachtaí-is féidir le seo sainbhrí • a chur leis an t-ainm • Clibeanna Cuideachtaí -‘Vorsprung durch technik’ Audi

28. Teangacha • Is féidir le teanga breise nó suim i dteanga breise tú a chur in aithne do • ghrúpaí daoine éagsúla nach mebadh deis agat casadh leo de ghnáth. • Chas mise le daoine tríd Chonradh na Gaeilge agus an Alliance • Francaise nach mbeadh deis agam casadh leo aon áit eile. • Is táirge iompórtála é an Teanga agus tá buntáiste againn in Éirinn go • bhfuil muid in ann dhá cheann a úsáid. • Tá an-chuid táirgí agus séirbhísí leadránach agus ar ísealchaighdeán. • Is féidir, mar shampla, úsáíd a bhaint as an Teanga ar • Suíomh Idirlín agus sna Meáin • Litríocht ghnó • Caithfidh ár dtáirgí agus séirbhísí seasamh ar leith • ó na tárigí agus séirbhísí eile atá ar fáil.

29. Quotes • ‘One person can make a difference, • and every person should try’ • Political scientist Thomas E. Cronin • ‘Is trian den obair tús a chur’ • A third of the work is to begin - Seanfhocal • ‘A áit a bhfuil beatha tá dóchas ann’ • Where there is life there is hope - Seanfhocal • ‘Is geal leis an bhfiach dubh a ghearrcach féin’ • To the black crow its offspring is bright - Seanfhocal

30. Food and Beverage reception Now please enjoy complimentary food beverages and music

31. Míle Buíochas / Thank you www.eirdiol.ieCuideachtaí lonnaithe in Éirinn a chur chun cinnPromoting Irish based businesses