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Sarah Aitken BUSM 600 Strategic Marketing Management 9/26/2009

Sarah Aitken BUSM 600 Strategic Marketing Management 9/26/2009. Industry Leader . On-line investing and trading pioneer. Specialize in on-line discount stock brokerage service for self-directed investors.

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Sarah Aitken BUSM 600 Strategic Marketing Management 9/26/2009

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  1. Sarah AitkenBUSM 600Strategic Marketing Management9/26/2009

  2. Industry Leader • On-line investing and trading pioneer. • Specialize in on-line discount stock brokerage service for self-directed investors. • Investors can buy or sell stock, bonds, mutual funds, options, and exchange-traded funds via electronic trading platforms. • Innovating for over 25 years • E*trade Mobile Pro • E*Trade also offers savings and checking accounts, credit cards, money market accounts, and certificates of deposits. • Over 4.5 million accounts world wide • Over 100 billion in customer assets

  3. Ads Prior to Recession https://us.etrade.com/e/t/jumppage/viewjumppage?PageName=etrade_super_tv_ads http://www.youtube.com/watch?v=ZvHjMVc_stA&feature=channel http://www.youtube.com/watch?v=gdfvWAp5GUw&feature=channel http://www.youtube.com/watch?v=6vW9gUmooFg

  4. Ads during Recession http://www.youtube.com/watch?v=pRPRVTQl6Sc http://www.youtube.com/watch?v=Yhfl4mFH1No http://www.youtube.com/watch?v=U8Ev5HgGACg&feature=channel

  5. Commercial Qualities • Maximum run time at approximately 30 seconds for tv ads. • Generate sustained appeal with catchy jingle at the end of every commercial. • Entertaining, keeps viewers captivated with what is going to be addressed in the next advertisement. • Humorous and extremely up beat in nature. • Very simplistic with a infant speaking into what is assumed to be a webcam with an amateurish video quality. • Ads solicits the E*Trade on-line functions and mobile pro simplicity as “being so easy a baby can do it”. • E*Trade baby has become a pop culture history icon with out take videos featured on youtube.com • Being a commonly viewed ad on youtube safeguards some uncertainties that come with the introduction of dvr’s.

  6. The End

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