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4 Ways to Use Audio in B2B Marketing

4 Ways to Use Audio in B2B Marketing - https://www.agencyinc.co.uk/<br>Listening to music while you commute to work isn’t anything new. Listening to a podcast while on your lunch break, however, is an example of the growing way that audio is becoming important for marketing. <br>That because people are busy but listening to something gives them the chance to consume one thing in an audio format while doing something else. So how can B2B marketers use audio?

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4 Ways to Use Audio in B2B Marketing

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  1. 4 Ways toUse Audio in B2B Marketing

  2. Introduction Listeningtomusicwhileyoucommutetoworkisn’tanythingnew.Listeningtoapodcastwhileonyourlunchbreak, however,isanexampleofthegrowingwaythataudioisbecomingimportantformarketing. Thatbecausepeoplearebusybutlisteningtosomethinggivesthemthechancetoconsumeonethinginanaudio formatwhiledoingsomethingelse.SohowcanB2Bmarketersuseaudio?

  3. Understanding the listeningprocess Before you start, it is important to understand a bit about the listening process. If you are going to work with a B2B marketingagency,thentheyshouldhavesomegoodinformationonthis,butitneverhurtstolearnthebasicsyourself. Humanslistenforanumberofreasons.Itcanbeawaytofigurestuffoutandtounderstandtheworld.Ithelpsusstay alert and awake – listening to music on a long car journey for example. It can also help change our mood – bouncy musicwhenyoufeeldown,gentlemoodmusicwhenyouareworking. Wealsorecallwhatwehearverywell,andthisiswhatmakesaudiosuchanimportantcomponentformarketers.When we talk about a new song we love or a great podcast we heard, we are talking about the memory of that thing. And thereforethisisagreatwaytomarketyourbusiness.

  4. Four ways to useaudio Sohowcanyouoryourmarketingagencygetthebenefitsofusingaudio? WeaskedtopmarketersatAgencyIncandtheygaveusfourdifferentwaystouseaudioinyourbusiness.

  5. Podcasts Theriseofthepodcasthasbeenasteadyandconsistentoneforovertenyearsnow.AndtheriseofB2Bpodcastsis oneofthebiggrowthareas.Manybigcompanieshavestartedtheirownpodcastwhilemanyentrepreneursalsoget theirmessageoutthisway. Theyareastrongpartoftheinboundmarketingapproach,providingvaluableandeducationalcontentforpeopleina waythatiseasytoconsume. Youdon’tevenneedtostartyourownpodcast–youcanpitchtopodcaststobeaguestandgetyourmessageout withouttheworkofactuallyrunningyourownshow.

  6. FacebookAudio FacebookLiveiswellknownasapopularlivevideoplatformbutnoteveryonerealisesthattheisalsoaLiveAudio. Thisisanoptionwhenyoudon’twanttoinvestincamerasandlotsofhardwareandisgreatforlowerconnectivity.It alsohasthatpodcastfactorthatallowspeopletolistentoitwhentheyareonthego. There’ssomeuncertaintyastohowwidelyavailableitisbutitisdefinitelyworthcheckingout.

  7. Spokencontent Theideabehindturningablogpostintospokencontentstartedoutasoneforaccessibility–forpeoplewhocan’tread thepost,there’sahandyaudioversion. Butitcanalsobeusedasamarketingtacticbutneedstobedonecarefully.Acomputerisedversionofablogpostisn’t engaging but someone reading it through with character and personality can make it more like a podcast – and we knowhowpopularthoseare.

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