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Introducing….

Introducing…. powerful cleaning…done naturally. Customer Presentation. Going Green…More Than Just A Trend. Green cleaning is part of a growing movement being driven by government agencies, corporations, and consumers alike. Today Green cleaning products represent $160MM (5% of total)

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Introducing….

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  1. Introducing…. powerful cleaning…done naturally Customer Presentation

  2. Going Green…More Than Just A Trend Green cleaning is part of a growing movement being driven by government agencies, corporations, and consumers alike • Today Green cleaning products represent $160MM (5% of total) • Estimated 40%+ growth annually 2007 Kline Market Estimates “76% of the nearly 700 procurement professionals surveyed said they will be actively purchasing Green-certified cleaning products in the next two years.” - Scot Case, VP of TerraChoice (environmental marketing agency)

  3. Introducing Green WorksTM • First CPG company to introduce a line of green cleaning products • First new brand launched at Clorox in 20+ years • First natural cleaner with brand-building investment

  4. Clorox Defining Natural Cleaning We have taken a leadership position with the Green Works™ launch in defining natural to mean: • Biodegradable, eco-friendly, no animal testing • Made with plant-based ingredients • Avoidance of petrochemicals • Primary and secondary packaging is recyclable • Coconut-based surfactants • Corn-based alcohol • Citric acid • Lemon oil • Filtered water Reduced Impact On Human Health and the Environment

  5. Green Works™ DfE Certified Clorox has chosen to partner with the EPA to take a leadership role in defining natural standards • DfE (Design for the Environment) is an EPA program promoting “green” chemistry/processes • Green Works™ products certified by DfE* Note: At the present time, Green Seal commercial certification requires concentrated products and Green Works™ products are primarily RTU *Natural bathroom cleaner not recommended for certification due to presence of glycolic acid

  6. Green WorksTM Really WORKS! Win! Win! Parity Win! Win! 50/50 Parity 55/45 Preference 59/41 Preference 57/43 Preference 55/45 Preference First natural cleaner that works as well as traditional cleaners BASES STM and Blind In-Home Use Test June 2007

  7. Green WorksTM Really WORKS! Win! Win! Envirocare Spartan Outperformed other commercial “green” cleaners Clorox lab test results showing statistically significant difference against standard industry soils (floor soils, soap scum)

  8. Customer Testimonials Encouraging “The cleaning staff are raving about these green products. We are very interested in this product line.” (NGS Building Mgmt) “These products work so much better than what we are using today. Makes the other stuff look like water.” (Day Porter, Port of Oakland) “ Would definitely switch over to the Glass & Surface Cleaner today. If people get just one try, they will buy it. (Director of Operations, Kroger) “ It really removes the whole dirt. When you clean, it’s really clean because it leaves the “cricket” sound (it squeaks).” (Claremont Resort & Spa Housekeeper, GSC) “It really worked good, like real Windex. I would definitely use this.” (Madera Healthcare)

  9. Green WorksTM Joins Powerful Line-up The Clorox product portfolio offers cleaning and disinfecting solutions for a wide range of customer needs Cleaner World. Healthier Lives.™ Natural CleaningReduce impact on environment Traditional CleaningTrusted performance Cleaning and Disinfecting Reducing spread of germs

  10. Sales Support Promotion Sales Toolkit Media/PR • DSR/end-user 90-day promotion • Selling Story • Sell Sheet • Brochure • FAQ’s • Industry trade pubs • National magazines • CEO media tour

  11. Green Works™ Positioned to WIN • Leadership position in defining natural • Cleaning performance equal or better than traditional cleaners • First mover advantage – First national “Green” product launch • Endorsed by Clorox…from a name people trust to deliver the highest standard of clean

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