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Impact of Direct Mail on British Adults' Shopping Behavior in Q4 2010

In the last 12 months, 21.9 million British adults have taken action based on direct mail communications they received. This includes a variety of responses: 14.2 million purchased something, 2.8 million tried a new product or service, and 10.5 million utilized vouchers or coupons. Additionally, 3.7 million engaged with direct mail via mobile phones, while 6 million visited a store in person. This report explores the effectiveness and influence of direct mail marketing in driving consumer behavior and engagement among British adults.

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Impact of Direct Mail on British Adults' Shopping Behavior in Q4 2010

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  1. 2.8m Tried new product or service 14.2m bought something 7.3m Visit a store/in person 10.5m Used a voucher or coupon 3m Made an enquiry by phone 2.8m ordered something by post In the last 12 months 21.9m British adults have taken action as a result of direct mail they have received Method of response to direct mail Method of follow up to direct mail 6m Visited a store 1.8m Via email 1.3m Used a mobile phone 3.7m Passed on to someone else 8.3m Kept for later reference 6.2m By going on line and ordering 3.9m Used a landline phone TGI Q4 2010

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