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In the last 12 months, 21.9 million British adults have taken action based on direct mail communications they received. This includes a variety of responses: 14.2 million purchased something, 2.8 million tried a new product or service, and 10.5 million utilized vouchers or coupons. Additionally, 3.7 million engaged with direct mail via mobile phones, while 6 million visited a store in person. This report explores the effectiveness and influence of direct mail marketing in driving consumer behavior and engagement among British adults.
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2.8m Tried new product or service 14.2m bought something 7.3m Visit a store/in person 10.5m Used a voucher or coupon 3m Made an enquiry by phone 2.8m ordered something by post In the last 12 months 21.9m British adults have taken action as a result of direct mail they have received Method of response to direct mail Method of follow up to direct mail 6m Visited a store 1.8m Via email 1.3m Used a mobile phone 3.7m Passed on to someone else 8.3m Kept for later reference 6.2m By going on line and ordering 3.9m Used a landline phone TGI Q4 2010
