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Evolving Biotech Websites: Overcoming Design and E-commerce Challenges

In today's fast-paced digital landscape, biotech websites face numerous design and e-commerce challenges. Stuck in 1999 perceptions, the industry grapples with the need for creativity and instant engagement. The acceleration of the generational gap highlights the daunting task of launching completely new websites. As Scott Tannen from Wrigley Company emphasizes, the web evolves rapidly, demanding rich applications, video integration, and social computing. To succeed, biotech organizations must embrace interactive content, patient and scientist videos, and innovative recruitment strategies.

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Evolving Biotech Websites: Overcoming Design and E-commerce Challenges

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  1. Powering Up Biotech Websites October 11, 2007

  2. Challenges in web design and e-commerce • Perceptions stuck in 1999 • Monkey-see, Monkey-do • Creativity expected instantly • Generation gap accelerating • 100% new website is daunting! • Need to feed the beast

  3. AR 2.0

  4. Patients and MOAs

  5. Proteomics for Prime time

  6. Biotech You Tube

  7. Interactive Pipeline

  8. Acquisition XML

  9. Consultative Detail

  10. “The web has changed more in the past 6 months than the past 6 years” ** • More applications right on the browser • More flash - even on conservative sites • More “rich internet applications” • More video stories • More of an organic, fluid, natural experience • More social computing: blogs, podcasts, RSS • More cross-channel integration • **Scott Tannen, Director of Digital Marketing, Wrigley Company

  11. 10 ideas to consider • AR 2.0 • MOA - simple • MOA - complex • Interactive pipeline • Acquisition site • Patient videos • Scientist videos • Recruitment videos • Flash slideshow • Flash drug detail kit

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