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The General Data Protection Regulation (GDPR), which came into effect in May 2018, revolutionized data protection laws across Europe. Its aim is to protect the personal data and privacy of individuals within the European Union (EU) and the European Economic Area (EEA). For businesses, complying with GDPR is not just a legal requirement but also a crucial aspect of building trust with customers. This article delves into the importance of GDPR consultancy and advisory, outlining their roles and benefits in ensuring compliance and safeguarding privacy.