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Trademark and Unfair Comp.

Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use. Infringement. Types of confusion Initial interest confusion Secondary confusion Reverse confusion. Mobile Oil v. Pegasus. PEGASUS. Banner Advertising. Sponsored Links. Internet Uses.

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Trademark and Unfair Comp.

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  1. Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use

  2. Infringement • Types of confusion • Initial interest confusion • Secondary confusion • Reverse confusion

  3. Mobile Oil v. Pegasus PEGASUS

  4. Banner Advertising

  5. Sponsored Links

  6. Internet Uses • Sponsored Links • Meta-tagging • Cybersquatting • Typosquatting

  7. Mastercrafters v. Vacheron

  8. Luxury Brands

  9. Harlem Wizards v. NBA

  10. Amazon v. Amazon.com

  11. 1-800-Contacts v. WhenU

  12. Keyword Buys

  13. Keyword Buys

  14. Administrative Details • Next Assignment • VI.B – Contributory Infringement • VI.C – Statutory Defenses

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