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Trademark and Unfair Competition in Sports Merchandising: Insights from Boston College Law School

This paper discusses key cases in trademark and unfair competition law relevant to sports merchandising, focusing on the Boston Marathon and the intellectual property considerations surrounding merchandise. Key examples include the temporary use of sports logo tattoos, face painting, and various slogan t-shirts. The implications of these uses on trademark rights and consumer perception are analyzed, alongside discussions on notable legal cases like SFAA v. USOC. Essential for law students and professionals interested in the crossover between sports, merchandising, and intellectual property rights.

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Trademark and Unfair Competition in Sports Merchandising: Insights from Boston College Law School

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  1. Trademark and Unfair Comp. Boston College Law School April 15, 2009 Merchandising, Referential Use

  2. Boston Marathon

  3. Merchandising

  4. Boston Professional v. Dallas Cap

  5. Merchandising Hypos • Temporary sports logo tattoos • Tattoo parlor offering sports logo tattoos • Sports logo face painting • T-shirts • “I love the Red Sox” • “Yankees Suck” • “Proud Boston College Parent” • School ring with the school logo

  6. Yankees Suck

  7. SFAA v. USOC

  8. “New Kids on the Block are pop’s hottest group. Which of the five is your fave? Or are they a turn off? … Each call costs 50 cents. Results in Friday’s Life section.” New Kids v. News America

  9. Playboy v. Welles <html> <head><title>Terri Welles Erotica</title> <META NAME="description" CONTENT="Playboy Playmate Of The Year 1981 Terri Welles website featuring erotic nude photos, semi-nude photos, softcore and exclusive Members Club"> <META NAME="keywords" CONTENT="terri, welles, playmate, playboy, model, models, nude, naked, breast, …

  10. Administrative Details • Assignment • Finish Syllabus • Omit last two cases (PETA and Falwell)

  11. Int’l Order of Job’s Daughters

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