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Library Advocacy from the Front Lines

Library Advocacy from the Front Lines. Insert presenter’s name & event. Who’s who?. Why Was Frontline Advocacy Important?. Presidential initiatives ACRL “Can’t do it alone.” Sustainability Expansion of trustees model & Library Advocacy Now!. What is Advocacy?.

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Library Advocacy from the Front Lines

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  1. Library Advocacy from the Front Lines Insert presenter’s name & event

  2. Who’s who?

  3. Why Was Frontline Advocacy Important? • Presidential initiatives • ACRL • “Can’t do it alone.” • Sustainability • Expansion of trustees model & Library Advocacy Now!

  4. What is Advocacy? “Active support of a cause or course of action.”

  5. Types of Advocacy • Legislative • Library administrators • Trustees • Friends • Grassroots • Frontline • Librarians and library support staff.

  6. Two Simple Concepts • Value of our libraries. • Value as library employees.

  7. Connection

  8. Identifying Frontline Staff to Deliver the Library Message • Should everyone be involved in frontline advocacy?

  9. 6 EXCUSES H/O

  10. Advocacy University

  11. Frontline Advocacy Toolkit Thank you, Neal - Schuman!

  12. Toolkit …scroll down for more… Public Academic School Special

  13. Frontline Advocacy for Public Libraries

  14. Webpage Table of Contents • 4.1 What Is Frontline Advocacy? 4.2 Why Is It Important? 4.3 Who Me? 4.4 Frontline Advocacy Every Day : Leadership and Staff WorkingTogether 4.5 Going Deeper: The Role of Library Leadership in Planning for Frontline Advocacy • 2.5.a Taking the Lead 4.5.b Looking Closely at Your Library 4.5.c Goals, Objectives, and Strategies 4.5.d A Job for Everyone 4.5.e Working Together 4.5.f Your Message 4.5.g Your Audience 4.5.h Communication Tools 4.5.i Putting Your Plan on Paper 4.5.j "How'm I Doing?" • 4.6 More Resources

  15. 23 Advocacy Tips H/O

  16. 52 Ways to Make a Difference - PL

  17. Ten Action Steps for Frontline School Libraries 1. Involve 2. Teach 3. Inform 4. Illustrate 5. Encourage 6. Enlist 7. Listen 8. Brainstorm 9. Welcome • Thank, thank, thank!

  18. 8 Steps to Get Started • Create a dialogue. • Create a task force. • Decide on a simple message. • Determine ways to communicate the message.

  19. 8 Steps to Get Started • Infuse Frontline Advocacy into everything you do. • Strategic Plan • Programs and Events • Circulation • Staffing and Training

  20. 8 Steps to Get Started • Train Staff. • Devote Time. • Evaluate.

  21. ADVOCACY PLAN COMPONENTS H/O • Goals • Objectives • Strategies • Message • Data to support the message • Target audience • Assessment

  22. Advocacy Plan – Goals + H/O • What is your goal? (What are you trying to accomplish?) • What are your objectives? (Why is it important?) • What are your strategies? (The activities you’ll do to accomplish your goal)

  23. Advocacy Plan – The Message • What is your message? (15 words or less) • What data (or stories) support this message?

  24. Advocacy Plan - Audience • Who is your target audience? • Why should they care? • How are you going to reach them? What will be your best tools?

  25. Crafting Your Message H/O • Think about your goal and objectives. • Make your message really easy to remember. • Don’t think only about what the message means to your library. • Come up with some “talking points.”

  26. 1. Goals and Objectives What are the most important words and ideas that emerged?

  27. 2. Easily Remembered Messages • Can you reduce it to 10-15 words in your mind? • More funds for the college library’s materials budget mean no cuts in journal titles for students and faculty.

  28. 3. Message Important to Whom? • Don’t think what the message means to the library…. • Cutting library hours will mean staff layoffs. • Think about what the message means for your users/community… • “Cutting the library means we will have to close some branches. Consequently, computers for job searches and Internet access will be no longer be available at this branch.

  29. EXERCISE - Creating the Message • SITUATION: Your public library will be facing additional cuts that will drastically affect the IT budget this round. • GOAL: • To mobilize community grassroots to support the library at an open forum at city council. OBJECTIVES: • Toshow how the public library helps the community. • To share the information about ways in which residents can get involved and spread the word.

  30. CREATE YOUR MESSAGE……

  31. What things in your library system are you already doing successfully?

  32. What are some obstacles you may run into?

  33. Wrap-up

  34. Thank you!

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