1 / 23

Ralph T. Wakerly Wakerly Partners, Inc.

Brand Yourself for Success!. Ralph T. Wakerly Wakerly Partners, Inc. HIMSS Conference Orlando, Florida February 24, 2004. What is a Brand?. “A brand is a shortcut to a decision” Philip Kotler, Marketing guru. What is Your Brand?. Your Brand is…. Your name

ainslie
Télécharger la présentation

Ralph T. Wakerly Wakerly Partners, Inc.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brand Yourself for Success! Ralph T. Wakerly Wakerly Partners, Inc. HIMSS Conference Orlando, Florida February 24, 2004

  2. What is a Brand? • “A brand is a shortcut to a decision” • Philip Kotler, Marketing guru

  3. What is Your Brand?

  4. Your Brand is… • Your name • Your skills, experiences and accomplishments • Past employers • Personal attributes • Etiquette and image • Your value proposition

  5. Your Value Proposition • A brief description of: • What kinds of problems you can solve • Business benefits you can produce • Evidence of your skills and abilities • How you are unique

  6. Assess Your Brand • What are my 3-5 core skills? • How well am I known? • What are my key successes? • What’s my value proposition? • How would my last three bosses describe me? • What am I doing to make myself more valuable and more visible?

  7. Five Fundamentals of Personal Branding

  8. Fundamental #1: Planning

  9. Create Your Career Plan! • Set goals • Create a personal mission statement • Do the work you love! • Create a personal action plan • Have fun with it! (like Ted Leonsis) • Put it in writing!

  10. Fundamental #2: Perform!

  11. Millionaires’ Top 5 Success Factors • Working harder than most people • Being well disciplined (73% of MD’s cited) • Being honest with all people • Getting along with people • Having a supportive spouse *The Millionaire Mind, Thomas Stanley, 2001

  12. CIOs’ TopPriorities CEO’s Top Issues • Personnel shortage • Malpractice • Reimbursement • IT for Patient Safety • Upgrade Security/HIPAA Compliance • Replace/upgrade inpatient clinicals Source: ACHE CEO Survey, Healthcare Executive Magazine, March 2003 Source: HIMSS Leadership Survey, February, 2003 Fundamental #3: Be Relevant!

  13. Yes No Are You Relevant? • I am often on my boss’ agenda I attend key meetings Leadership seeks my opinion I lead or am subject matter expert in a major improvement initiative • In the vendor or consulting world: • I work with a major client • I produce significant revenue • I design or develop new products

  14. Fundamental #4: Be Visible

  15. “Shine in the White Space” How to be a Star at Work*: • Stars seek out and plan their next project 6 months ahead of time • They proactively sell champions • They take initiative • They take risk *Source: How to be a Star at Work – Nine Breakthrough Strategies You Need to Succeed, Robert Kelley, 1998

  16. Be a Star at Show and Tell

  17. Fundamental #5: Help Others/Build Relationships “I went into IT so I wouldn’t have to deal with people.” - A Leading CIO

  18. Brand Building Secrets of Top Consultants • Become a subject matter expert • Work on high profile projects with senior executives • Deliver business benefits • Build strong relationships • Write and speak frequently

  19. Summary – Five Fundamentals of Branding • Plan and set goals • Perform, work hard • Be relevant • Be visible • Help others, build relationships

  20. Top Ten Brand Builders • Take a personal brand inventory • Develop career goals and a mission statement • Work hard, deliver results! • Deliver business benefits to your organization • Become a subject matter expert in key areas

  21. Top Ten Brand Builders • Participate in high profile projects • Communicate achievements • Enhance your communications skills • Build relationships, help others, network • Present and write at least twice a year

  22. Closing Thought “If you love and serve man, you cannot by any hiding or stratagem escape remuneration.” - Emerson

  23. Thank You!! Ralph T. Wakerly President, Wakerly Partners, Inc. ralph@wakerly.com www.wakerlypartners.com 630-852-4819

More Related