1. Rupert Murdoch The News Ltd Pay Wall

2. Group members Oi kwan Li : 3359905 Prangsuree Thasanatharekorn : 3350497 Zhimin Zhou : 3352365 Jiayi Wei :

3. Outline • Background information • The debate of “pay wall” - Supporter perspective - Opponent perspective • The impact of “pay wall” - Interesting facts - The long-term impact • Conclusion

4. Background Information • Who is “Rupert Murdoch” ? - Head of the global media  - Represent traditional media • What is “News Corporation” ? - newspaper, magazine, book, television broadcasting and film ,video production

5. What is “Pay Wall” ? Definition “Pay Wall is a website that restricts access to certain content only to paid subscribers” (Jargondatabase 2010) “Pay Wall” & Debate - pls. answer why and when

6. THE DEBATE TIME Should not !!! Should !!!

7. Rupert MurdochThe News Ltd Pay Wall “…Readers must be forced to pay for access to stories…” Picture from : http://ncalmedia2010.wordpress.com/2010/09/13/murdoch-takes-over-schools/

8. WEAK ENVIRONMENT • Economic System Downturn -- newspaper industry (print and online) • Digital Technology Attack -- the Internet • Advertising revenue -- 26% decline in newspaper industry/ 30% decline in News Corp. • A dead or dying medium -- 21st century of newspapers

9. Economic System Downturn Digital Technology Attack “A pay-per-view model” “Quality journalism is not cheap and an industry that give away its content is simply cannibalizing its ability to produce good reporting…we intend to charge for all our news web sites… ” (Murdoch 2009)

10. PAY-PER-VIEW MODEL Rupert Murdoch’s new approach -- better and differentiated contents/ a terrific experience A business model -- significant revenues The Wall Street Journal -- strengthening the relationship with loyal readers

11. PAY-PER-VIEW MODEL Good impacts Readers Shareholders Newspaper Industry Picture from : http://www.dailytelegraph.com.au/news/rupert-murdoch-speaks-out-on-recovery-and-opportunity-missed/story-e6freuy9-1225795203893

12. What’s inside of the wall?

13. Rupert Murdoch and News Ltd“Pay Wall” Picture from: http://highwired.co.uk/blog/tag/appe/

14. POTENTIAL RISKS Charge — Losing click numbers—losing online advertisement—losing money Charge — Losing click numbers—losing readership—losing power (political/other) Charge —Losing click numbers—losing readership—losingmarket

15. Characteristics of nowadays audience Younger generation - - information on computer screen So many media choices - - lack brand loyalty Creating& sharing - - passively consuming

16. “It’s all about business model” “There is no exist general business model to copy” Try to transpose old business model to new business reality can’t work We should find new ideas rather than force readers to pay

17. THE KEY POINT IN THE DEBATE • Quality journalism is attractive for readers picture from : http://www.dalianchuangye.com/2010/10/09/%E3%80%8A%E5%8D%8E%E5%B0%94%E8%A1%97%E6%97%A5%E6%8A%A5%E3%80%8B%E7%A7%91%E6%8A%80%E5%88%9B%E6%96%B0%E5%A5%96%E6%8F%AD%E6%99%93

18. What happens in 2011for The Times source:http://www.economicvoice.com/has-murdochs-flirtation-with-pay-per-view-newspaper-content-worked/50016260#axzz1Mx6ePG3f

19. THE LONG-TERM IMPACT • To change the publishing culture picture from: http://www.watblog.com/2009/12/15/online-news-consumption-grows-by-37-in-india-comscore-study

20. CONCLUSION ‘This is not the end of journalism’ From Crabb, A 2010, ‘The end of Journalism as we know’

21. References

22. Thank you For your attention