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Tesla Segmentation, Targeting, Positioning

Tesla Segmentation, Targeting, Positioning. Avelino Solomon ::::::: Natalie Hooper ::::::: Dau Nguyen. 0 to 60 MPH in about 4 seconds 135 MPG equivalent Over 200 miles per charge Less than 2 cents per mile. No Compromise! Design. Performance. Efficiency. What is this?.

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Tesla Segmentation, Targeting, Positioning

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  1. TeslaSegmentation, Targeting, Positioning Avelino Solomon ::::::: Natalie Hooper ::::::: Dau Nguyen

  2. 0 to 60 MPH in about 4 seconds 135 MPG equivalent Over 200 miles per charge Less than 2 cents per mile No Compromise!Design. Performance. Efficiency.

  3. What is this? Tesla Motors Presents the 2007 Roadster

  4. Tesla’s best known for… Tesla’s theoretical work… Nikola Tesla

  5. TestDrive

  6. Segmentation

  7. Targeting & PositioningEnvironmental Awareness “Zero Emissions Equals Zero Guilt” The Tesla Roadster produces zero emissions 100% renewable energy

  8. Better Economy& Save Some Green • Zero gas price • Tax incentives in select states. • Single-occupancy access to car pool lanes. • No parking meter fees. • Discount electrical rates. • Free parking at LAX and other airports.

  9. National Security • Reducing dependence on foreign oil • The instability of the Middle East make our 58% dependence on foreign oil a dangerous and costly proposition.

  10. UltimateGoal “Our ultimate goal is to be the next great American car company…to have a whole line of cars for every kind of driver and all of them not burning gasoline” -Martin Eberhard

  11. References • teslamotors.com • youtube.com

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