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Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages

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Search Engine Marketing

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  1. What is SEM?

  2. Search Engine Marketing or SEM is one of the most effective ways to grow your business using paid advertisements that appear on the search engine results pages (or SERPs).

  3. How SEM Works? Search engine uses complicated algorithms to ensure that, most relevant results are returned for each search , including location and other available information. SEM allows the advertisers to bid on keywords that the users are searching for, in order to appear their ads on services like Google, Bing etc. These ads are often known by the term pay-per-click or PPC ads, and come in a variety of formats.

  4. When setting up a campaign with SEM network, the marketer should focus on the following points: • Select a set of keywords related to their website or product. • Select a geographic location for the ad to be displayed. • Create a text-based ad to display in the search results. • Bid on a price they are willing to pay for each click on their ad .

  5. SEM vs SEO Generally, “Search Engine Marketing” refers to paid marketing, where businesses pay Google to show their ads in the search results. “Search Engine Optimization or SEO” is entirely different because they don’t have to pay Google for traffic and clicks rather, they earn a free place in the search results for a given keyword search.

  6. Conclusion As SEM puts your business directly in front of the users who are actively searching for, SEM can be a great investment for your business.

  7. THANK YOU DINERO TECH LABS

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