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Search Engine Marketing

Red Box provides the complete online marketing services in Chennai. If you are interesting to develop your business on internet contact red-box.in

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Search Engine Marketing

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Presentation Transcript

  1. Search Engine Marketing

  2. Topics • What is Search Engine? • What is SEO? • Key Factors in SEO? • Algorithms? • PPC? • Diff Between SEO and PPC?

  3. What is Search Engine • Search Engines are Program. It help to search the documents and images for particular keywords and then it list-out the websites where the same keywords are found. • Some of the search engines are Google, Yahoo, Bing, MSN, AltaVista, etc.,

  4. Search Engine Result Page

  5. What is SEO SEO – Search Engine Optimization • SEO is the process of increasing the visitors on the particular website through the sites appears first on the Search Engine Page. • Because most people don’t like to go next page on search engine. • All of the people just see on 1st page on the Search Engine.

  6. Key-Factors • In SEO, using 2 main key-factors. Those are • On Page Optimization • Off Page Optimization

  7. On Page Optimization • Title Tags <title> • Header Tags <h1> • ALT Tag for image<alt> • Meta Tags <meta> • Keywords • Description

  8. Example – On Page • Check the following link http://red-box.in/

  9. Off Page Optimization • Off page optimizations is create the backlinks on other site. Off page works • Directory Submission • Article Submission • Blog Submission • Classified Submission • RSS Submission

  10. Algorithms • All the search engines are work by an algorithms. • Google follows the algorithms are: • Panda • Pigeon • Humming Bird • Penguin

  11. PPC PPC – Pay Per Click • PPC appears on the Top and Right side of the Search Engine list. • We have to pay some amount for each clicks. • We can set our budget depends on our business earnings • It help to improve the websites

  12. PPC vs SEO

  13. SEO Services • If you are interesting to enlarge your business on Online through using online marketing. Address: Red Box F2, ArtuJothi Towers, #2&9, Sakthi Nagar, Porur, Chennai – 600 116. Contact No: +44-43856091

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