1 / 11

Bikes R Us

Bikes R Us. Overview. Sales Revenue - $12,483,197 (+21%) Units Sold – Coolio = 42,256 Funsta = 31,212 Total = 73,468 Costs - $5,986,896 Profits – $1,776,239 (-23%) SHV - $16.50 Earnings per Share - $1.621. Overview - SWOT. Strengths

akando
Télécharger la présentation

Bikes R Us

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Bikes R Us

  2. Overview • Sales Revenue- $12,483,197 (+21%) • Units Sold – Coolio = 42,256 • Funsta = 31,212 • Total = 73,468 • Costs - $5,986,896 • Profits – $1,776,239 (-23%) • SHV - $16.50 • Earnings per Share - $1.621

  3. Overview - SWOT Strengths Bikes R Us sells the most youth bikes in the industry; Coolio_2014 is the most popular youth bicycle on the market. Bikes R Us has never endured a loss in their professional history. Weaknesses Bikes R Us has failed to succeed in the mountain and road bike categories this limits our capability to compete. Bikes R Us is only about 1/3 the size of industry leaders DaBois Bikes. Opportunities New youth bike; Funsta_2017, is expected to succeed as our second youth bicycle. Recent losses by Live 2 Ride have created opportunities to grow and compete with larger firms. Threats Rivaling firms are growing much faster rates than Bikes R Us. Bikes 4 Bros’ youth bike the “Little Bro” is very closely competing with the “Coolio_2014’s” sales numbers.

  4. Strategy • Provide low cost & reliable bicycles • Sell to Discount & Sports stores • Strategy to sell many bikes and get our brand well known in the population • Advertise through TV and internet which focuses on our demographic • Introduced a second youth bike to reach more consumers

  5. Finances & Marketing • Youth bikes priced at $315 and $300 respectively • Bikes R Us spent $2.2 million collectively on brand and product advertising while only contributing just over $200,000 on PR as it is not very important in the youth bikes industry • $150,00 per year was spent on quality improvement • An average of $414,000 was spent a year on efficiency improvement

  6. Operating • COGS - $5,986,896 • Salaries - $330,000 • Distribution Channel Support - $180,141 • Finished Goods Warehousing - $66,000 • SCU – 35,021 • Max Efficiency – 54.3%

  7. Short Term Goals

  8. Long Term Goals

  9. Conclusions

  10. Recommendations

  11. Questions?

More Related