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Membership 2012/13

Membership 2012/13. The CLUBS and ATVBC. April 14 2012. Membership 2012/13. The Challenge The Research The Plan Implementation Communication Expected Results Opportunities. Membership 2012/13. The Challenge Why is membership not increasing How do we increase Membership

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Membership 2012/13

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  1. Membership 2012/13 The CLUBS and ATVBC April 14 2012

  2. Membership 2012/13 • The Challenge • The Research • The Plan • Implementation • Communication • Expected Results • Opportunities

  3. Membership 2012/13 • The Challenge • Why is membership not increasing • How do we increase Membership • How to Increase Revenue to Maintain and Increase services to the CLUBS and ATV Community • How do we increase funding available to maintain the interaction with Government and other Organization

  4. Membership 2012/13 • The Research • Committee Formed • Conference Calls • Discussions

  5. Membership 2012/13 • The Plan • Bring in membership that runs for 12 months from sign up • Club fees all listed on website • Web option to become a member of ATVBC without joining a club

  6. Membership 2012/13 • Implementation • Recommendations presented to the BOD • BOD approved recommendations

  7. Membership 2012/13 • Communication • Could have been done better • Letter to clubs in January • Newsletter wording not clear

  8. Membership 2012/13 • Expected Results • Increased renewals • Notification from ATVBC re renewal • Increased Membership overall • Increased revenue • Self Sustainable

  9. Membership 2012/13 • Opportunities • Lower Membership Fees • Funds for Trail Building and Maintenance • Rebate to clubs as Membership increases • More programs

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