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INTERNATIONAL MARKETING MANAGEMENT: NATURE SCOPE

elisante_gabriel@yahoo.com, 0784-455-499. 2. KEY AREAS TO BE COVERED. Nature and Scope of International BusinessInternational Business EnvironmentInternational Markets entry strategiesThe Role of World Trade OrganisationManagement Tools for International BusinessInternational Payment systems

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INTERNATIONAL MARKETING MANAGEMENT: NATURE SCOPE

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    1. INTERNATIONAL MARKETING MANAGEMENT: NATURE & SCOPE By Elisante Ole Gabriel (Tanzania) Chartered Marketer egabriel@edenconsult.net, www.olegabriel.com +255-784-455-499

    2. elisante_gabriel@yahoo.com, 0784-455-499 2 KEY AREAS TO BE COVERED Nature and Scope of International Business International Business Environment International Markets entry strategies The Role of World Trade Organisation Management Tools for International Business International Payment systems & Risks

    3. elisante_gabriel@yahoo.com, 0784-455-499 3 NATURE & SCOPE OF IMM Deriving from the word ‘International’ it suggests that IBM is about managing business between nations. These nations could be separated by ‘geographical’ or ‘Political’ boundaries. Think of Tanzania & Malawi Vs Tanzania & Kenya at the scenario when we shall have the EACM (East African Common Market)

    4. elisante_gabriel@yahoo.com, 0784-455-499 4 Globalization This is a concept considering the whole world as one huge homogeneous market. Globalisation is hinged on a number of assumptions. It is however on two major dimensions: Globalization of production Globalization of markets

    5. elisante_gabriel@yahoo.com, 0784-455-499 5

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