Marketing: • A set of activities that gets the products from producers to consumers where, when and how they want they want. • If done well production will match consumption • Business will be able to sell their goods and services and consumers will be able to obtain what they need and want.
Value added of marketing • Cost of Marketing activities • Buying, Selling, Transporting, Storing, Financing, Researching, Risk taking, Grading and valuing
Role of Marketing • Shift from being production and sales oriented to being customer oriented • Long term success of the business will depend on satisfying the customer so that they will continue to buy from the company
Role of Marketing • Market Determination • Whom to serve • Where to serve • Identifying target markets