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Facial mask:

Facial mask:. SEXY. GROUP 10. Structure. Part 1. Part 3. Part 4. Part 2. Description and ownership. Assessment of the business environment. Marketing plan. Summary. Part 1. Our products are safe and effective. Our people are enthusiastic and professional.

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Facial mask:

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  1. Facial mask: SEXY GROUP 10

  2. Structure Part 1 Part 3 Part 4 Part 2 Description and ownership Assessment of the business environment Marketing plan Summary

  3. Part 1

  4. Our products are safe and effective. Our people are enthusiastic and professional. Choosing us, you will have time, place, information, service utilities. Description Sexy is the first facial mask brand established in SCNU, in 2013. You deserve to be sexy.

  5. Ownership A limited liability company

  6. Part 2

  7. Marketing research A research on facial masks on the Internet Paticipants: 64 college females Major: 7 from Science 27 from Foreign Language Study 30 from Art, Economy and Management Grade: 56 freshmen School: mainly in SCNU

  8. Economic environment Customer: • Experience of using facial masks: 82.81%(53 people) ---A growing need among female college students • Better purchasing power • Potential customers: Friends Policy: government encouragement

  9. Industry environment • Competitors 1.Mannings in Yaohe Square Rack: mainly Chinese brands(eg. Atitude Natural) popular brands (eg. MG） 2.Watsons in Tianyu Square Watsons facial masks cover nearly half of the racks Major brands:"我的美丽日记" "相宜本草" MG Garnier 3.Gialan in Gangding major brands: AUPRES L'Oréal "资生堂" Olay NIVEA

  10. Industry environment Problems: • Monopolization of certain brands (eg.MG & "我的美丽日记" ) • High price in average • Extra cost for transportation • Disturbance from saleswomen • Bad after-sales service • Failing to meet the need of college students

  11. Part 3

  12. As we all know, females pay more attention to skin care and are more willing to spend time and money on it. Sexy targets at female college students Target market

  13. Product characteristics • We launched The Four Seasons Series Mask, you can choose the most suitable one in different season.

  14. Product characteristics Moisture Whitening Skin firming Provide intensive moisturizing and soothing care to dehydrated, overstressed skin. Draw impurities, blackheads and excess sebum out of the skin Remove wrinkles ,age spots, sagging skin, fine lines and dry skin

  15. Distribution • Direct selling: student agents & commission • Mail-order service • Virtual store on Taobao

  16. Penetration strategy: low price Odd pricing strategy: 7.99RMB Price lining strategy: Whitening7RMB Moisture8RMB Skim firming9RMB Nonprice strategies: Add value : Deliver to your dormitory Educate customers: Hold some lectures Establish relationships: Keep customers’ shopping record ,set up clubs Pricing strategies

  17. Discounts on special days or for loyal customers Sampling Buy ten get one free Apply a membership card and you can accumulate certain points for free masks Follow-up to establish long term relationship and obtain repeated orders Promotion

  18. Part 4

  19. Sexy always focuses on satisfying our customers’ needs. It aims at not just achieving one of the best brands, but providing the best products and service. You deserve to be sexy. Summary

  20. THANK YOU 3MINS Q&A GROUP 10

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