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Organisation & Marketing

Module 5. Organisation & Marketing. Organisation & Marketing. “You shall not steal, nor deal falsely, nor lie to one another” Leviticus 19:11. Organisation & Marketing. Partnerships.

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Organisation & Marketing

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  1. Module 5 Organisation & Marketing

  2. Organisation & Marketing “You shall not steal, nor deal falsely, nor lie to one another” Leviticus 19:11

  3. Organisation & Marketing Partnerships “Do not be yoked together with unbelievers. For what do righteousness and wickedness have in common? Or what fellowship can light have with darkness? What harmony is there between Christ and Belial? What does a believer have in common with an unbeliever?” 2 Corinthians 6:14-15

  4. Organisation & Marketing Partnerships “Do two walk together unless they have agreed to do so?” Amos 3:3 Core values are the basic principles by which you operate – the values you will not compromise under any circumstance. Values Vision

  5. Organisation & Marketing Partnerships Questions to ask when considering business partnerships Does this person have an unquestioned integrity and commitment to Christ? Does this person consistently handle money according to God’s principles? Does this person have a reasonable lifestyle? If this person is married, is the spouse in favour of the partnership? Is the spouse a person of integrity? Is this person as hardworking as I am?

  6. Organisation & Marketing Partnerships Questions to ask when considering business partnerships Are we committed to giving to the Lord’s work and to charity from the business? If so, how much and to whom? Will we sue to collect debts? Will we hire family members in the business? Will we hire non-Christian employees? Managers? How many hours per week will we commit to work in the business?

  7. Organisation & Marketing Partnerships Questions to ask when considering business partnerships How much travel time away from home will we spend? Will we evangelise through the business? Have we executed a buy-sell agreement? How will it be funded? Will we sell the business at some future date? Have we clearly defined our respective responsibilities? Are we willing to be accountable to each other and to an outside person/group?

  8. Organisation & Marketing Four Principles to Aid Developing High-Performance Work Teams Common Purpose Clear Roles Competent Leadership Communication

  9. Organisation & Marketing

  10. Organisation & Marketing Proverbs 20:23 reads, “The Lord loathes all cheating and dishonesty” Proverbs 6:16-17 we read “the Lord hates...a lying tongue.” Proverbs 13:11 reads, “Wealth obtained by fraud dwindles.”

  11. Organisation & Marketing In Mark 12:31, Jesus said, “You shall love your neighbour as yourself.” Romans 13:9-10 reads, “If you love your neighbour as much as you love yourself you will not want to harm or cheat him, or kill him or steal from him … love does no wrong to anyone” (TLB).

  12. Organisation & Marketing Integrity in Marketing & Sales Does my advertising make suggestions or raise expectations that I cannot fulfil? Are your customers going to discover something later that they will wish you had told them up front? How do you feel about having to explain to a customer what the advert or the sales agreement really meant? What is in the “small print” that the customer really should know? Do you “oversell” by promising or implying that your product or service will do more than it really will? When selling or marketing, do you ever deceive customers by subtly leading them to believe something that is not true?

  13. Organisation & Marketing Integrity in Marketing & Sales Proverbs 11:1 reads “a false balance is an abomination to the Lord, but a just weight is His delight.” Volume Discounts Cash Discounts Class Discounts

  14. Organisation & Marketing God is more interested in developing our character than our comfort. We will face challenging circumstances in which our commitment to honesty will be tested. God is the One who ultimately provides for and prospers us. Our responsibility is to conduct our businesses faithfully in ways that please the Lord, trusting Him for provision.

  15. Organisation & Marketing Questions to Consider • How important do you think it is for a company’s leadership to agree on core values? Why? • How is it possible to compete in the marketing world when it seems as though so many try to gain an advantage through deception?

  16. Organisation & Marketing Questions to Consider – Digging Deeper Read 2 Corinthians 6:14-15. How can you apply the principle in this passage to business partnerships? Read Proverbs 26:28 and Romans 13:9-10. According to these passages, can you practice dishonesty and still love your neighbour? Why or why not?

  17. Organisation & Marketing Questions to Consider – Digging Deeper Read 2 Corinthians 6:14-15. How can you apply the principle in this passage to business partnerships? Do not be yoked together with unbelievers. For what do righteousness and wickedness have in common? Or what fellowship can light have with darkness? 15 What harmony is there between Christ and Belial? Or what does a believer have in common with an unbeliever? 2 Corinthians 6:14-15 (NIV) Don't become partners with those who reject God. How can you make a partnership out of right and wrong? That's not partnership; that's war. Is light best friends with dark? Does Christ go strolling with the Devil? Do trust and mistrust hold hands? Who would think of setting up pagan idols in God's holy Temple? But that is exactly what we are, each of us a temple in whom God lives. 2 Corinthians 6:14-15 (The Message)

  18. Organisation & Marketing Questions to Consider – Digging Deeper Read Proverbs 26:28 and Romans 13:9-10. According to these passages, can you practice dishonesty and still love your neighbour? Why or why not? • A lying tongue hates those it hurts, and a flattering mouth works ruin. • Proverbs 26:28

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