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FY 2008 Masterplan

Jordan Khoo Jan 2007. FY 2008 Masterplan. Differentiate, Innovate. Agenda SWOT Assessment Addressing the needs Creative agencies Media agencies Publishers Clients FY08 – Objectives, KPIs Action plan Quarter by Quarter breakdown. SWOT Assessment.

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FY 2008 Masterplan

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  1. Jordan KhooJan 2007 FY 2008 Masterplan Differentiate, Innovate

  2. Agenda • SWOT Assessment • Addressing the needs • Creative agencies • Media agencies • Publishers • Clients • FY08 – Objectives, KPIs • Action plan • Quarter by Quarter breakdown

  3. SWOT Assessment

  4. Addressing the needs (Creative agencies) • what do they want? • Awards • Less work • Great creative ideas • Easy to use tools • Support • Training • How did the creative turned out ( reporting insights )

  5. Addressing the needs (Media agencies) • What do they want? • Cheap prices / Profit margin • Less work • Easy to use tools • Education / Creative exam • Case studies • Reporting analysis / Marketing insights • Ideas • Support • New formats • First in market

  6. Addressing the needs (Publishers) • What do they want? • Good support • New formats • More revenue • Good reporting features • Easy to use tools • Training for sales & reporting

  7. Addressing the needs (Clients) • What do they want? • Great responses • Cool creative execution • Strong branding • Product awareness

  8. FY08 – Objectives, KPIs • USD 2 million • 50% of revenues from overseas market • 80% of creative agencies uploading creatives • 99% acceptance of Eyeblaster on all markets • 10 creative awards in SEA powered by EB

  9. Action plan • Principles • Focus - 80-20% rule for each market • Marketing driven – insights • Education • Differentiate, innovate • Service level – going 5 steps forward

  10. Action plan • Sales • 80% Focus on top publishers & top clients • Malaysia – (M2.0, YBR, Thestar, Mindshare, Starcom) • Singapore – ihub, Asia1, GroupM • Thailand – Impaq, NewMedia, Sanook, GroupM, UM, Adapter • Indonesia – GroupM, YBR ID, Detik, Kompas, ihub, IPG • Philipines – NewMedia, UM, Inquirer, Techcellar

  11. Action plan • Marketing • Eyeblaster University • Adtech June 07 @ S’pore • Creative Showreel • Special premiums for selected key clients ( Media planners, Creative directors, creative lead) • Sponsorship for awards ( Interactive Awards Asia @ S’pore ) • PR • 4 written articles on regional magazines ( i-media, markethink, brand magazine, etc) ( auto case study, adidas case study, importance of rich media, tracking beyond the click) • 6 Speaking slots in conferences

  12. Action plan Account Management

  13. Action plan Creative support

  14. Action plan Finance

  15. Action plan For the group

  16. Action plan Overall

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