FY 2008 Masterplan
This strategic masterplan outlines objectives and key performance indicators for FY2008, focusing on differentiating and innovating in creative and media services. It addresses the specific needs of creative agencies, media agencies, publishers, and clients, emphasizing the importance of support, training, and user-friendly tools. With a projected revenue of USD 2 million and significant market penetration goals, the action plan includes quarterly breakdowns, marketing strategies, and engagement initiatives. Key objectives include creative awards and enhanced insights reporting to boost collaboration.
FY 2008 Masterplan
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Presentation Transcript
Jordan KhooJan 2007 FY 2008 Masterplan Differentiate, Innovate
Agenda • SWOT Assessment • Addressing the needs • Creative agencies • Media agencies • Publishers • Clients • FY08 – Objectives, KPIs • Action plan • Quarter by Quarter breakdown
Addressing the needs (Creative agencies) • what do they want? • Awards • Less work • Great creative ideas • Easy to use tools • Support • Training • How did the creative turned out ( reporting insights )
Addressing the needs (Media agencies) • What do they want? • Cheap prices / Profit margin • Less work • Easy to use tools • Education / Creative exam • Case studies • Reporting analysis / Marketing insights • Ideas • Support • New formats • First in market
Addressing the needs (Publishers) • What do they want? • Good support • New formats • More revenue • Good reporting features • Easy to use tools • Training for sales & reporting
Addressing the needs (Clients) • What do they want? • Great responses • Cool creative execution • Strong branding • Product awareness
FY08 – Objectives, KPIs • USD 2 million • 50% of revenues from overseas market • 80% of creative agencies uploading creatives • 99% acceptance of Eyeblaster on all markets • 10 creative awards in SEA powered by EB
Action plan • Principles • Focus - 80-20% rule for each market • Marketing driven – insights • Education • Differentiate, innovate • Service level – going 5 steps forward
Action plan • Sales • 80% Focus on top publishers & top clients • Malaysia – (M2.0, YBR, Thestar, Mindshare, Starcom) • Singapore – ihub, Asia1, GroupM • Thailand – Impaq, NewMedia, Sanook, GroupM, UM, Adapter • Indonesia – GroupM, YBR ID, Detik, Kompas, ihub, IPG • Philipines – NewMedia, UM, Inquirer, Techcellar
Action plan • Marketing • Eyeblaster University • Adtech June 07 @ S’pore • Creative Showreel • Special premiums for selected key clients ( Media planners, Creative directors, creative lead) • Sponsorship for awards ( Interactive Awards Asia @ S’pore ) • PR • 4 written articles on regional magazines ( i-media, markethink, brand magazine, etc) ( auto case study, adidas case study, importance of rich media, tracking beyond the click) • 6 Speaking slots in conferences
Action plan Account Management
Action plan Creative support
Action plan Finance
Action plan For the group
Action plan Overall
