1 / 16

Effective Persuasion Strategies in Communication Processes

Learn about the crucial elements of rhetoric and invention in communication, including audience adaptation, selective exposure, and forming attitudes to achieve persuasive goals. Discover how to analyze audiences, develop strong arguments, and utilize various argument strategies for successful persuasion. Explore the importance of audience credibility, reservations, and topoi in crafting compelling messages.

alban
Télécharger la présentation

Effective Persuasion Strategies in Communication Processes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Definitions • Invention is the process by which communicators adapt to an audience what they have determined to be fact or truth in order to accomplish a predetermined purpose. • Rhetoric is the faculty of discovering in a particular case what are the available means of persuasions

  2. The plan • The destination • The path • Selective exposure? • Balance? (Molding the audience) • Later persuasion

  3. Goals • Forming an attitude • Strengthening an attitude • Changing an attitude

  4. Needed arguments • Finding your claim • Determining data • Determining warrant Audience credibility

  5. Basic argument based on source • Datum: I think… • Warrant: Source is credible • Based on: • Credibility of source

  6. Basic argument based on audience • Datum: … will happen. • Warrant: Audiences wants … • Based on: • Credibility of datum (No source attached) • Audiences desire

  7. Two-way argument • Datum: Because of (claim) • Warrant: (claim) is bad • Based on: • Credibility of source • Audiences desire • Basic argument • New claim

  8. Three-way argument • Datum: New source says (claim) • Warrant: New source is credible • Based on: • Credibility of source • Audiences desire • Basic argument • New claim • New source

  9. Audience analysis • Inseparable from argument generation: • More focus on certain arguments • Non-static: • Based on audience reactions - adaption • Problems: • Audiences that can’t be analyzed

  10. Reservations • Determine reservations: • Claim? • Datum? • Warrant? • Estimate probability • Early in the process • Too many reservations: Develop new argument • Develop counter-arguments.

  11. Topoi • Putting argument-generation in a system • Two types: • General topios • Topois for specific subjects • Apply every topoi to the subject • Evaluate upon the application

  12. Topoi of good and evil • Types • Courage • Beauty • Honor • Etc. • Application: • Apply to message. • Employ worthy arguments

  13. Topoi of Policy • Types: • Need • Inherency • Policy • Advantages • Counter plan • Application: • Apply to message. • Use all posibilities when generating message

  14. Topoi of Public Policy • Types: - Justice - Waste - Confusion - Security - Morality -Efficiency - Strength - Prestige - Destruction • Application: • Apply to message. • Employ worthy arguments

  15. Topoi of Fear and Pleasure • Types: • Rewards, Pleasure • Fear, Punishment • Application: • Rewrite argument to invoke either.

  16. Topoi of American values • List of American values. • Values, not opinions • Not used for Audience Analysis • General values change over time • Application: • Generating warrants based on topois.

More Related