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Communicating Your Message

Communicating Your Message. A Quantum 2 Leadership Development Seminar. Björn Olofsson, Customer trainer. Quantum 2. Quantum 2 A professional development program for information professionals

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Communicating Your Message

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  1. Communicating Your Message A Quantum2 Leadership Development Seminar Björn Olofsson, Customer trainer

  2. Quantum2 • Quantum2 • A professional development program for information professionals • A combination of training and tools to help information professionals develop leadership skills and demonstrate the value of their services within their organizations • Available free to information professionals worldwide • http://quantum.dialog.com • www.DiscoverMoreCorps.com

  3. Quantum2 Leadership Framework • Strategic Competencies • Environmental analysis • Knowledge culture vision • Perception analysis • Relationship management • Management buy-in • Business Competencies • Needs assessment • Service definition • Marketing • Performance • Measurement

  4. Agenda COMMUNICATING YOUR MESSAGE The library Know the library tools and services Know the users Different types of messages Get the word out Communicating on the web Meet your users Prepare your elevator speech What’s next?

  5. The library • How has new electronic resources changed the library and the librarian role? • Does the users understand what a library is and what a librarian does? • What is a ”virtual library”, ”digital library”, ”electronic library”? • Key strengths? Professional, reliable, quick…. • Limitations?

  6. Know the library tools and services • Can you explain values and benefits of the library tools and services, can you effectively demonstrate them? • What information needs are they designed to serve? • When would you recommend one as opposed to another? • Do you have internal guides with tips & tricks, search examples etc to help you? • Are there “competitors” or alternatives to the library resources? • What is the message, which are the keywords? Professional, reliable, evaluated and selected by experts, quick, easy….

  7. Know the users • Make a list of who they are. Characteristics? • Others? IT department, HR, visiting researchers etc. • Do they know and understand what the library is offering? • Have the users and their needs changed? Different cultures, generation gap? • What are their needs? Do they have any problems? (“it should be quick and easy, it’s difficult to select, need support, training and guides” etc) • Surveys, interviews, focusgroups.

  8. Get the word out • Be easy to find, be where your users are. • What media and channels can you use to reach them? Websites, student radio/TV, podcasts, YouTube channels, newsletters, meetings on all levels etc. • Get help from the communications and marketing departments. • Be prepared and persuasive to convince those responsible for media. • Use ”ambassadeurs” with success stories and quotes. • Competing with other information.

  9. Different types of messages • General information about the library • News, lists of new acquisitions • Invitations to events • User guides • Detailed information or catchphrase/slogan • Customize message for different user groups and levels of experience. Speak the users language (do they understand what a link resolver is?) • Sometimes avoid, sometimes include “buzzwords”. • Humor?

  10. Communicating on the web • Library website structure and navigation, easy URL. • Updating (upcoming courses, covers of new e-books etc) • Where is the library on the main organization website? • Photos and personal information (expertise, language etc) • Be where your users are (library links, widgets, chat tools on e-learning platforms, R&D project tools, student websites etc) • Use media they are familiar with (create LibGuides and YouTube tutorials, communicate on Facebook and Twitter) • Library app. • Customize e-resources, add branding and links back to library website

  11. Meet your users • In the library (arrange courses and drop in, show and explain while answering other questions) • Anywhere in the institution buildings(main corridors, cafeteria etc) • An information stand at strategic places (table + laptop) • Take your show on the road, visit departments, team meetings and classes • Integrate in seminars and research teams, be partners with teachers. • Use flyers and posters with easy URLs or QR (quick response) codes

  12. Elevator Speech A compelling, captivating and concise story about you and the library that you can tell in the time it takes to go up or down in an elevator. • 1. Avoid internal buzz words • 2. Be concrete and specific • 3. Who is the library and it’s services for? • 4. What problems you are solving for them? • 5. Mention your current users, a short story. • 6. Give easy URL, flyer, card or map. Or show on smartphone with large screen or iPad.

  13. After the elevator speech – what’s next? • Ask them to contact or visit the library • Set up a meeting • Ask them to recommend the library services to someone else • Have you met a possible “library ambassadeur” to develop a relationship with?

  14. Thank You! ProQuest Graduate Education Program gep@proquest.com DiscoverMoreCorps www.DiscoverMoreCorps.com Björn Olofsson, customer trainer bjorn.olofsson@proquest.com

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