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Communicating the Brand Message: The Power of PR in Building Authority and Engagement

Learn why communicating the brand message is crucial, how PR can establish your company as a thought leader, and the impact of online media and social channels in amplifying your reach and engagement. Understand why brand and reputation matter, and how to effectively leverage PR for building credibility and influence.

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Communicating the Brand Message: The Power of PR in Building Authority and Engagement

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Presentation Transcript

  1. COMMUNICATING THE BRAND MESSAGE

  2. Why do you need to communicate it? Familiarity

  3. And who to?

  4. Where do we find them?

  5. How PR can help • Creates an authoritative image with clients, candidates and potential employees – points of differentiation and added value • Establishes company as a thought leader • Provides credible marketing collateral • Objectivity makes it more powerful than advertising

  6. The Press • Want opinion – not information • Want facts not fluff • Love data

  7. The principle in action - data Morgan McKinley – Front page of CityAM

  8. The principle in action - opinion • DMJ Recruitment

  9. The principle in action–facts Clinical Professionals

  10. The principle in action - regional Venn Group

  11. Giving the brand a voice

  12. PR is NOT just about traditional press • Online media • Website • Blog • Social Media Channels ……It’s all about the content

  13. Getting read….getting shared Online is where it’s at: • It can be there forever • It’s easily shared • It allows engagement • But you have to be creative

  14. The principle in action

  15. Become the media- the blog

  16. The principle in action

  17. Social Media Channels • LinkedIn • Exponential reach for your online content • Encourage all your staff to like and share • Monitor and engage with your followers

  18. Social Media Channels Twitter & Facebook • Here’s a job • Here’s a job • Here’s a job • Here’s a job • Here’s a job • Here’s a job DO YOU LISTEN!

  19. Google+ • 500 m ACTIVE users • Share your content and good content from others • If your content is shared and recommended it will massively help your SEO • Don’t get fixated on keyword stuffing – Google will reward good content

  20. Why Brand and Reputation Matter What does Tom want? What does Angela want?

  21. Questions? • tracey@bluesky-pr.com • @BlueSkyPR • 01582 790702 • www.bluesky-pr.com

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