1. Intro todayclass 11, IST 331, 2 oct 17 • Elderly kits, comments? [potential lab, is it hands, eyes, or both?] • Perception, memory, attention, and learning also interact • You would need a unified theory to keep them unified…

2. LaPierre, 1934laPiere, R. (1934). Attitudes vs. actions. Social Forces, 13, 230-237. Based on current events, feelings of knowing, and headed to social that is coming up • Traveled for two years with a Chinese couple in 1930’s US, 10k miles • Had about 200 service interactions with hotels and restaurants, all but 2 normal, 11 odd, 1 rejected • Sent letters to 276 places, paired to be like • All but one “would serve?” - “NO” • What people say and what they do might be different

3. Implications for Design • Know mental representation • You don’t have to agree with it • User’s confidence may also matter • Help problem solving by users • Avoid (take advantage of) biases in decision making

4. Lab • See the instructions • Read the instructions • Use a tool (e.g. RUI) or roll your own • I would put it towards your project if you can, getting closer to project work, if you can