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Exploring Rhetorical Devices in Environmental Advocacy

In this analysis of Nathan Moore's "Going Green," we explore key rhetorical devices that impact environmental discourse. We delve into bathos through exaggerated claims about gas usage, pathos with emotional appeals from children portraying polar bears' plight, logos with logical arguments for solar power, and kairos emphasizing the urgency of our environmental crisis. By examining these devices in various commercials and videos, we reveal how they effectively engage public emotion and reason, motivating action towards a sustainable future.

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Exploring Rhetorical Devices in Environmental Advocacy

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  1. Rhetorical Devices on Going Green By Nathan Moore

  2. Bathos • http://www.youtube.com/watch?v=Nn__9hLJKAk • I chose this for bathos because it is an extreme exaggeration, showing how everything could work on gas, but really wouldn’t be helping the environment.

  3. Pathos • http://www.youtube.com/watch?v=ua8jF1ZPaAU&feature=relmfu • In this commercial, the people making this used children as the voice actors to get more sympathy. The children talk about how the polar bears are dying, pulling everybody’s hearts.

  4. Logos • http://www.youtube.com/watch?v=x4CTceusK9I&feature=related • This video showed lots of logic which is very appealing to those thinking about getting solar power.

  5. Kairos • http://www.youtube.com/watch?v=E1cyUmx5htA&feature=related • It seems as though polar bears really bring in the audience and then the creator explains how we are on thin ice.

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