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BMI: Local Travel Agency

BMI: Local Travel Agency. MMENTREP, Prof Saguinsin, 5/16/2011. Brick & Mortar Characteristics. Market: Local, Any type of traveler Marketing: Proximity-centric, WoM MVP: To provide personalized consulting and affordable custom travel arrangements

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BMI: Local Travel Agency

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  1. BMI: Local Travel Agency MMENTREP, Prof Saguinsin, 5/16/2011

  2. Brick & Mortar Characteristics • Market: Local, Any type of traveler • Marketing: Proximity-centric, WoM • MVP: To provide personalized consulting and affordable custom travel arrangements • Revenue: Commission based, transaction based, percentage of sales

  3. Brick & Mortar Characteristics • Fixed Costs: Rent, Utilities, Salaries 10 people (travel agents, maintenance, accountant, etc.) • Distribution Channels: Travel Agents • Customer Relations: Travel Agents

  4. Why change? Technology & Globalization DIFFERENTIATION: • Market: Local, Any type of traveler • Marketing: Proximity-centric, WoM • MVP: To provide personalized consulting and affordable custom travel arrangements • Revenue: Commission based, transaction based, percentage of sales

  5. Why change? Technology & Globalization DIFFERENTIATION • Fixed Costs: Rent, Utilities, Salaries 10 people (travel agents, maintenance, accountant, etc.) • Distribution Channels: Travel Agents • Customer Relations: Travel Agents

  6. Differentiation. • Market: Long travel travelers 4+ days (A/B, families, small groups) • Marketing: Marketing Consultant, Website, SEO Online Ads (Travel Sites, Common Interest Sites) • MVP: To provide personalized experience by providing consulting and affordable custom travel arrangements with excellent customer service. • Revenue: Transaction based, percentage of sales

  7. Differentiation. • Fixed Costs: Website Maintenance/SEO, Salaries 4 people (travel agent, contact center agent, marketer, accountant, etc.) • Distribution Channels: Contact Center Agents • Customer Relations: Contact Center Agents

  8. PARTNER NETWORK • Airline companies • Tourism spot owners • Hotels and Resorts • Local travel organizations • Business offices • Individuals/ Frequent Travelers (personal) /Adventurers • COST ACTIVITIES • Receiving client requests • Coordinating with partner networks • Continuing coordination and consultation with clients • Maintaining client relationships • Maintaining office / equipment • Collection of fees OFFER To provide consulting and custom travel arrangements within client constraints/ preferences CUSTOMER SEGMENTS ALL Travelers: Business Travelers/ Families going on vacation/Single Travelers/Group Travelers CUSTOMER RELATIONS Personal Customer Service COST STRUCTURE Salaries and Admin Rent Utilities CORE RESOURCES Travel Agents (customer service) Office space Communication equipment: phone lines, computers and internet, fax DISTRIBUTION CHANNELS Travel agents located in the office REVENUE STREAMS Premium from partner networks; Fees collected from clients

  9. PARTNER NETWORK Airline companies Tourism Lodging Providers Transportation Service Providers Local Travel Orgs Special Interest Bloggers • COST ACTIVITIES • Website Maintenance • Contact Center • Social Media/Network and Blog Marketing • R&D OFFER: To provide a personalized experience by providing consulting and affordable custom medium to long travel arrangements with excellent customer service CUSTOMER SEGMENTS A/B market Couples, Families, and Small Groups all over the world. CUSTOMER RELATIONS Attentive Attention to Detail Customer Oriented REVENUE STREAMS 3%, 5%, 7% of Total Cost. % of Transactions from Customer Networks DISTRIBUTION CHANNELS Internet, Social Networking, Email, Chat COST STRUCTURE Marketing R&D CORE RESOURCES Website Customer Service

  10. BMI: Virtual Travel Consultants MMENTREP, Prof Saguinsin, 5/16/2011

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