1 / 8

Promotion analysis

aldona
Télécharger la présentation

Promotion analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Promotion analysis You have just run a 50 centsoff coupon to promote your cereal bar pack to new users. The results are as under: Volume : 50,000 boxes sold on promotion Of these, 70% volume is from current users of your brand. Amongst these current users, 60% of the volume is due to stocking up, i.e. the buyers have bought two boxes instead of one. The remaining 30% volume is from new users. A 50 cent drop in price implies a 55 cent cost due to retail handling charges A 55 cent drop in price translates into a 10 cents drop in profit. You usually make 35 cents per box as normal profit. The cost of printing and distributing the coupons was $2500. Was the promotion a success?

    2. Promotion analysis

More Related