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Heart of Adventure PR Update

The Heart of Adventure initiative, presented at the Outdoor North Wales Forum on March 6, 2014, has achieved significant media traction, securing 16 cuttings valued at £198,824, resulting in a remarkable 20:1 return on investment. Highlights include four press releases promoting exciting partners like the Meek Family Ambassadors and the Festival Llangollen outdoor event. Upcoming activities include a competition via Radio Times, the launch of the Outdoor North Wales website, and adventures like Rib Ride and Bear Grylls’ new boat tour, making it the UK's adventure hub.

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Heart of Adventure PR Update

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  1. Heart of Adventure PR Update Jo Leah, Weber Shandwick Outdoor North Wales Forum, Glasdir Conference Centre 6th March 2014

  2. Results to date • 16 cuttings secured across national, trade, regional and online media, worth £198,824 • Return on investment: 20:1

  3. Press Trips

  4. Profiling Partners and HOA

  5. Press Releases and competitions • Four press releases drafted and issued to the media • Including Meek Family Ambassadors and Festival Llangollen Outdoor event • Organised Radio Times competition for partners, including Surf Lines and Rib Ride

  6. Still to come…

  7. Stories and press trips • Outdoor North Wales web launch • Highest concentration of adventure in the UK • Rib Ride and Bear Grylls new boat tour (TBC) • Sir Dave Brailsford cycling route • Telegraph 24 hour challenge • Independent ‘weekend of speed’ Please share yours too!!!

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