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DVD Add-On Consumption Among Irish Teenagers: A Study of Pleasure and Pedagogy

This study delves into the consumption habits of Irish teenagers regarding DVD add-ons, exploring the intersection of pleasure and pedagogy. Investigating factors such as active vs. passive consumption, audience responses, and cultural competencies, the research aims to provide insights into the impact of technology on media consumption behaviors and educational outcomes. Through a comparative lens and audience reception studies, the study seeks to shed light on the nuances of media consumption in Ireland and beyond. The study also touches on themes of adaptation, film style, political economy, and the importance of cultural competencies in media literacy. By extending the research through pilot and comparative studies, the goal is to contribute to the broader discourse on media consumption and education.

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DVD Add-On Consumption Among Irish Teenagers: A Study of Pleasure and Pedagogy

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  1. Pleasure and Pedagogy: The consumption of DVD add-ons among Irish Teenagers Pat Brereton and Barbara O’Connor SIM

  2. New Media New Pleasures? • Continuing Moral Panics – Games and mobile phones • Technological Divide – Access, Class, Gender, Ethnicity etc. • Active v Passive consumers • Audience Research – to test theories • Comparative Study – Ireland v Others?

  3. Sample study of Schools • Questionnaires to 5th class [only] • Pilot study – to test various hypotheses • Schools – geographical spread [danger of affirming an urban/rural divide?] • Cultural competencies and media literacies – ‘multimodal literacies’ • Consumers v ‘petty producers’

  4. Profile of Students • Extensive consumption in the home • Apparent peer pressure – common texts. • Fan cultures help reinforce taste cultures • Clear construction and performance of gender • New technology – part of a continuum of media consumption

  5. USP’s of DVD add-ons • Director’s commentaries – help clear up confusion in the narrative • Cultural competence of the text displayed to peers via repeated viewings. • Deleted scenes like stunts – fun to watch • Non-fixation with add-ons as ‘meta texts’ compared to older ‘students’

  6. Teaching with DVD add-ons • Adaptation and the study of comparative grammars • Film Style and Generic Conventions • Political Economy and Corporate knowledge • Audience Reception Studies • Languages and Translation [Manga proj.] • Debates – Race, class, gender etc.

  7. Further Audience Research • Extending Pilot Study to a larger empirical one. • Comparative studies with other countries [How SIM can make links and look for funding?] • Mainstreaming such research for range of outlets and building links with Irish stakeholders [Irish media Research Network]

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