'Media consumption' diaporamas de présentation

Chasing the Elusive Consumer

Chasing the Elusive Consumer. By Bill Troy, Business Program Coordinator and Lecturer, the University of New Hampshire at Manchester. Who are we? One of the colleges of UNH, providing a high quality education primarily to Merrimack Valley commuter students.

1.01k views • 83 slides

Integration and Branding: Some Radical Thoughts

722 views • 59 slides

Council for Research Excellence

Council for Research Excellence. Nielsen National Client Meeting. Council for Research Excellence. Richard Zackon, Facilitator. CRE Mission.

781 views • 53 slides

A Digital View of IPA TouchPoints Presentation to the AOP and IAB 27 th of April 2010

A Digital View of IPA TouchPoints Presentation to the AOP and IAB 27 th of April 2010. Contents. Why The deliverables How Current status Some digital applications The data in action New for TouchPoints 3 Summary. Why?. Why TouchPoints ?. New Communications Reality:

668 views • 47 slides

Recap Step 1: Identify and define the Problem or Opportunity Step 2: Define the Marketing Research Problem

Marketing Research Problems. Management Problem. Focus on symptoms Action oriented. Focus on causes Data oriented. Recap Step 1: Identify and define the Problem or Opportunity Step 2: Define the Marketing Research Problem. Problem Formulation and Approach.

680 views • 39 slides

IPA TouchPoints

651 views • 37 slides

Online Advertising*

458 views • 24 slides

Entertainment Marketing

Entertainment Marketing. Brian Gillespie May 19, 2010. Entertainment Marketing. Product Placement Consumer entertainment media consumption Film merchandizing. What is Product Placement?.

490 views • 22 slides

Advertising and magazines

Advertising and magazines. Adam Smith Head of knowledge management ZenithOptimedia 26 th April 2005. ZenithOptimedia. One of the leading global media services agencies 4,000 employees 162 offices in 59 countries Owned 100% by Publicis Groupe SA. How we forecast ad expenditure.

339 views • 22 slides

Copperfield: Mobile AIO

Copperfield: Mobile AIO. New Concepts Planning Team Updated 1/31. Agenda. Trends Critical PC Attributes Form Factor Strengths The Mobile AIO Copperfield Product Definition Mobile AIO vs. Hybrids Hybrid Form Factor Positioning Updated Roadmap.

364 views • 21 slides

New Media and Technology

New Media and Technology. Key Concepts. Changing T imes.

775 views • 20 slides

MICROSOFT PROJECT NATAL (CONTROLLER-FREE GAMING AND ENTERTAINMENT)

454 views • 19 slides

BOYS AND THE MEDIA

276 views • 16 slides

Active Recreation

Active Recreation. Active Rutland Project Outcomes Future Priorities and Objectives. Active Rutland.

1.47k views • 13 slides

251 views • 13 slides

Introduction to Media Studies

Introduction to Media Studies. Len Masterman, Teaching the Media. Why study the media?. The high rate of media consumption and the saturation of contemporary societies by the media The ideological importance of the media, and their influence as consciousness industries

968 views • 10 slides

Media Violence

429 views • 9 slides

Perception of parenthood compared with 30 years ago, 2007

216 views • 6 slides

Ideology, Elections, and False Beliefs

Ideology, Elections, and False Beliefs . Syllabus www.uni.edu/harton/SYLL12.htm Ideas for the semester Classic approaches. First things. Classic study of biased assimilation What is the idea of the article? Are there any problems with the study?

178 views • 5 slides

175 views • 3 slides