'Media consumption' diaporamas de présentation

Marketing Research Problems. Management Problem. Focus on symptoms Action oriented. Focus on causes Data oriented. Recap Step 1: Identify and define the Problem or Opportunity Step 2: Define the Marketing Research Problem. Problem Formulation and Approach.

Perception of parenthood compared with 30 years ago, 2007. Motherhood (%). Fatherhood (%). Source: ‘ Motherhood Today: Tougher Challenges, Less Success’, Per Research Center, 5 February 2007, quoted in ‘12 Things about Moms’, The Futures Company

New Media and Technology. Key Concepts. Changing T imes.

A Digital View of IPA TouchPoints Presentation to the AOP and IAB 27 th of April 2010. Contents. Why The deliverables How Current status Some digital applications The data in action New for TouchPoints 3 Summary. Why?. Why TouchPoints ?. New Communications Reality:

Chasing the Elusive Consumer. By Bill Troy, Business Program Coordinator and Lecturer, the University of New Hampshire at Manchester. Who are we? One of the colleges of UNH, providing a high quality education primarily to Merrimack Valley commuter students.

Integration and Branding: Some Radical Thoughts. Don E. Schultz, PhD IMC at The Medill School Integrated Marketing Summit San Diego 30, January, 2014 . Isn’t Integration Supposed to Build Brands? That’s What All the Media Pundits Say! .

Online Advertising*. *As of 8 a.m. September 8, 2010 Wes Williams - Director, Online Production - Scripps Networks wes@weswilliams.me. Agenda. Online Ad Numbers for Context Types of Online Ads Social Media What’s Heating Up Challenges Ahead Trends.

Active Recreation. Active Rutland Project Outcomes Future Priorities and Objectives. Active Rutland.

MICROSOFT PROJECT NATAL (CONTROLLER-FREE GAMING AND ENTERTAINMENT). Overview. Introduction to console gaming & Project Natal Explanation - How Natal works Features & Applications – Gaming & Entertainment Advantages Disadvantages Conclusion . Introduction.

What do people get out of…. Watching a music video? Reading a music magazine? Where and how do they watch videos Where and how do they read magazines?.

Copperfield: Mobile AIO. New Concepts Planning Team Updated 1/31. Agenda. Trends Critical PC Attributes Form Factor Strengths The Mobile AIO Copperfield Product Definition Mobile AIO vs. Hybrids Hybrid Form Factor Positioning Updated Roadmap.

Ideology, Elections, and False Beliefs . Syllabus www.uni.edu/harton/SYLL12.htm Ideas for the semester Classic approaches. First things. Classic study of biased assimilation What is the idea of the article? Are there any problems with the study?

Methodology and Sample: CrossMedia Research™. Based on potential exposure to campaign

Entertainment Marketing. Brian Gillespie May 19, 2010. Entertainment Marketing. Product Placement Consumer entertainment media consumption Film merchandizing. What is Product Placement?.

Council for Research Excellence. Nielsen National Client Meeting. Council for Research Excellence. Richard Zackon, Facilitator. CRE Mission.

Advertising and magazines. Adam Smith Head of knowledge management ZenithOptimedia 26 th April 2005. ZenithOptimedia. One of the leading global media services agencies 4,000 employees 162 offices in 59 countries Owned 100% by Publicis Groupe SA. How we forecast ad expenditure.

IPA TouchPoints. Multi Media – multi tasking Belinda Beeftink July 2009. Agenda. An introduction to TouchPoints Media changes TP1 vs TP2 The role of TV The role of internet Concurrent media use Use of internet to view TV Some conclusions. where with whom main activities

Media Violence. Well…?. Does violence in the media have an effect on wider society? If so, how far-reaching could this effect be? If not, why does it not have an effect?

BOYS AND THE MEDIA. Kris Van Gieson and Thomas Weber Hyla Middle School Sponsored by the Bainbridge Island Just Know Coalition February 28, 2012. INTRODUCTIONS AND WHY WE’RE HERE. Thomas Weber and Kris Van Gieson are educators at Hyla Middle School.

Introduction to Media Studies. Len Masterman, Teaching the Media. Why study the media?. The high rate of media consumption and the saturation of contemporary societies by the media The ideological importance of the media, and their influence as consciousness industries