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Copperfield: Mobile AIO

Copperfield: Mobile AIO. New Concepts Planning Team Updated 1/31. Agenda. Trends Critical PC Attributes Form Factor Strengths The Mobile AIO Copperfield Product Definition Mobile AIO vs. Hybrids Hybrid Form Factor Positioning Updated Roadmap.

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Copperfield: Mobile AIO

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  1. Copperfield: Mobile AIO New Concepts Planning Team Updated 1/31

  2. Agenda Trends Critical PC Attributes Form Factor Strengths The Mobile AIO Copperfield Product Definition Mobile AIO vs. Hybrids Hybrid Form Factor Positioning Updated Roadmap

  3. Tablet Shipments to Overtake Notebooks in 2013 NPD

  4. Device Expectations are Changing Less need for mass storage Mobility in the home is required Touch is the preferred input method Trend of virtual keyboard & alt input methods Always On, Always Connected

  5. New Critical PC Attributes Notebook Touch NB Mobility Power DT Mobile AIO Hybrid Touch DT Slate Touch-Optimized

  6. Battery Life Home Mobility Storage/Optical Screen Size Ports/IO Touch Optimized Creation Performance Consumption True Mobility Form Factors Slate Hybrid . Notebook AIO Desktop  e Average Excellent  e Below Average Good

  7. Battery Life Home Mobility Storage/Optical Screen Size Ports/IO Touch Optimized Creation Performance Consumption True Mobility Form Factors Slate Hybrid . Notebook AIO Desktop

  8. Battery Life Home Mobility Storage/Optical Screen Size Ports/IO Touch Optimized Creation Performance Consumption True Mobility Form Factors Slate Hybrid Losing Relevance . Notebook How to address? AIO Desktop

  9. Power Notebook. Hybrid. Slate. Meet the HP Mobile AIO. Notebook • Large 16:10 FHD IPS display • Desktop replacement performance • Extremely thin & light with small footprint • Fanless • Modular design for multiple usage models • Integrated adjustable stand • Capacitive multi-touch • Home dock & cover keyboard accessories + Hybrid = + Potential Replacement Likelihood Slate + AIO Desktop

  10. Modular PC of Tomorrow Home DesktopAIO Mobile Home Hub XL Media Slate Hybrid Notebook • “The RV of the Home” • Location: • Office, Study, Kitchen • Usage: • Full productivity • Web browsing • Media consumption • Gaming (core) • “Super Couch Surfer” • Location: • Living room, Bedroom • Usage: • Web browsing • Media consumption • Gaming (casual) • “Faithful Companion” • Location: • School, Coffee shop, Conference room • Usage: • Light-full productivity • Media consumption • Gaming (casual)

  11. Copperfield 1.0

  12. Target Market Home DesktopAIO Digital Parents Students SMB Power Power Power Mobility Mobility Mobility x x x Touch Touch Touch

  13. Mobile AIO vs. Hybrid Home DesktopAIO Hybrid Mobile AIO • 11” – 13” form factor • Transitional product & design • Keyboard first positioning • Little to no accessories/ecosystem • Battery life >> performance • Bigger footprint with keyboard dock • ≥ 13” form factor • Trend forward product & design • Touch first positioning • Modularity = accessories/ecocystem play • Battery life << performance • Smaller footprint with integrated stand

  14. Copperfield (13”) vs. Turing

  15. Creation Battery Life Performance Home Mobility Consumption True Mobility Hybrid Positioning Mini Hybrid Maya • Tablet First: 90% Tab/10% NB • Pragmatics, Aspirers ≤10” Notebook Hybrid Darwin 11” • Mixed Usage: 50% NB/50% Tab • Thrill Seekers, Fashionistas . Ultrabook Hybrid Wolverine/Turing • Notebook First: 75% NB/25% Tab • Thrill Seekers 13” Mobile AIO Copperfield • Desktop First: 80% AIO/20% Tab • Aspirers, Thrill Seekers ≥13”  e Average Excellent  e Below Average Good

  16. Creation Battery Life Performance HomeMobility Consumption True Mobility Hybrid Positioning Mini Hybrid Maya • Tablet First: 90% Tab/10% NB • Pragmatics, Aspirers ≤10” Notebook Hybrid Darwin 11” • Mixed Usage: 50% NB/50% Tab • Thrill Seekers, Fashionistas . Ultrabook Hybrid Wolverine/Turing • Notebook First: 75% NB/25% Tab • Thrill Seekers 13” Mobile AIO Copperfield • Desktop First: 90% AIO/10% Tab • Aspirers, Thrill Seekers ≥13”  e Average Excellent  e Below Average Good

  17. POR Pavilion 2013 vNB Hybrid Roadmap (Current) Concept ENVY Darwin (ENVY x2) 11.6” HD (16:9) Intel Clover Trail SOC Darwin 2.0 11.6” HD (16:9) Intel BT SOC\IVB Y-Series BT: Detach Detach CS CS IVB: Detach Turing/Turing IEP 13.3” HD/FHD (16:9) Intel Haswell Y-Series Detach Wolverine 13.3” HD (16:9) Intel Ivy Bridge Y-Series Detach Maya W 10.1” WUXGA (16:10) nVidia Tegra3 (ARM) RT Detach CS Maya A 10.1” WUXGA (16:10) nVidia Tegra4 (ARM) Detach

  18. POR Pavilion 2013 vNB Hybrid Roadmap – PROPOSED Concept ENVY Darwin 2.0 11.6” HD (16:9) Intel Bay Trail SOC/Ivy Bridge Y-Series Darwin (ENVY x2) 11.6” HD (16:9) Intel Clover Trail SOC BT: Detach Detach CS CS IVB: Detach Turing/Turing IEP 13.3” HD/FHD (16:9) Intel Haswell Y-Series Detach Wolverine 13.3” HD (16:9) Intel Ivy Bridge Y-Series Detach Copperfield 13.3/15.4” WUXGA (16:10) Intel Haswell Y-Series Maya W 10.1” WUXGA (16:10) nVidia Tegra3 (ARM) Mobile AIO CS RT Detach CS Maya A 10.1” WUXGA (16:10) nVidia Tegra4 (ARM) Detach

  19. Thank you

  20. Key Usage Scenarios Mobile no compromise Internet browsing 1 Touch Multimedia Gaming E-content consumption 2 3 4 Productivity Keyboard 2 Mobile no compromise Internet browsing 1

  21. The Next Windows PC Replacement AIO Desktop Notebook Hybrid Slate + Consumption and creation + Versatile FF + Touch-optimized + Can get great battery life - Higher cost - Performance tradeoffs + Ideal for content creation + Typically best for raw perf + Most mass storage & ports + Biggest screen size - Stationary device - Not consumption-optimized + Ideal for content creation + Best balance of cost & perf + Bigger screen size + Jack of all trades… - … Master of none - Not consumption-optimized + Ideal for consumption + Highly mobile + Touch-optimized + Great battery life - Not ideal for creation - Smaller screen size

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