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Perception of parenthood compared with 30 years ago, 2007

Perception of parenthood compared with 30 years ago, 2007. Motherhood (%). Fatherhood (%). Source: ‘ Motherhood Today: Tougher Challenges, Less Success’, Per Research Center, 5 February 2007, quoted in ‘12 Things about Moms’, The Futures Company

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Perception of parenthood compared with 30 years ago, 2007

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  1. Perception of parenthood compared with 30 years ago, 2007 Motherhood (%) Fatherhood (%) Source:‘Motherhood Today: Tougher Challenges, Less Success’, Per Research Center, 5 February 2007, quoted in ‘12 Things about Moms’, The Futures Company Extracted from Adstats: Parent's buying behaviour. To click through to article, use Slide Show view Consumer attitudes

  2. Where Chinese mothers seek information, 2009 Note: Based on Beijing and Shanghai – % using media for information Source: Ogilvy & Mather Group China; ‘Mum’s the Word’, September 2009 Extracted from Adstats: Parent's buying behaviour. To click through to article, use Slide Show view Media trends

  3. Online purchases by Asian mothers in past 12 months, 2010 % of mothers Source: ‘The Secret Lives of Asian Moms Uncovered’, Microsoft Advertising and Starcom MediaVest Group 2010 Extracted from Adstats: Parent's buying behaviour. To click through to article, use Slide Show view Media trends

  4. Parental purchase decisions, 2008-2009 Which parent makes the purchase decision? (% of UK parents) Decisions that are jointly made (% of UK parents) Source: ‘Who’s the Daddy?’ study, Illuminas, 2008-2009 Extracted from Adstats: Parent's buying behaviour. To click through to article, use Slide Show view Consumer attitudes

  5. Media consumption of Asian mothers, 2010 Source: ‘The Secret Lives of Asian Moms Uncovered’, Microsoft Advertising and Starcom MediaVest Group 2010 Extracted from Adstats: Parent's buying behaviour. To click through to article, use Slide Show view Media trends

  6. What do Asian mothers do online? 2010 % of mothers Source: ‘The Secret Lives of Asian Moms Uncovered’, Microsoft Advertising and Starcom MediaVest Group 2010 Extracted from Adstats: Parent's buying behaviour. To click through to article, use Slide Show view Media trends

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