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Video Marketing Strategies

Video Marketing Strategies. Serve 16 Communities with FTTH Telephone – Internet - IPTV Purchased Analog TV Systems in 2008 Added IPTV Option in 2011 Previous Marketing: Word of mouth Forced (shut down analog). Social Media Ideas : Story not products PPV – Link to m ovie t railers

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Video Marketing Strategies

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  1. Video Marketing Strategies

  2. Serve 16 Communities with FTTH Telephone – Internet - IPTV Purchased Analog TV Systems in 2008 Added IPTV Option in 2011 Previous Marketing: Word of mouth Forced (shut down analog)

  3. Social Media Ideas: • Story not products • PPV – Link to movie trailers • Iowa and ISU games, times, & channels • Articles & news

  4. SummerTime Promotion: Specifically market to Barnum, Clare, and Moorland Exchanges without CPNI to offer free $99.00 installation on WCDTV.

  5. Goals: • Reach 50% penetration rate for WCDTV in 3 exchanges by focusing on one exchange in June, July, and August.

  6. Employee Kickoff Meeting: Establish Goals Team Building Answer Questions Motivate

  7. Action Items: • Manual Spreadsheet to Track Communications • Door to Door and Doorhangers • Post Cards • Follow Up Phone Call

  8. Staff Engagement: • Meet prior to door to door • Visual in break room

  9. Preliminary Results: Goal to 50%Total New Barnum at 43% 9 10 Clare at 38% 30 14 Moorland at 39% 58 20 Total New TV Customers 44 Compared to 12 Last Year

  10. Very Little Expense: • Printed postcards and brochures, postage • Left over clocks • No advertising • $50 gift card to all employees

  11. Lessons Learned: • 1. Summer is hard – employees on vacation – short staffed • Customers ready to change – ask them • Having a deadline pushes customers to make a decision • Attainable goals

  12. Lessons Learned: • Great opportunity to open conversation with customer • Need leadership • Employee survey

  13. Contact: Marcie Boerner, Office Manager Webster-Calhoun Cooperative Telephone Association 1106 Beek Street, Gowrie, IA 50543 marcieb@wccta.com Phone: 515-352-3151 www.wccta.net

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