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Video Marketing

Video Marketing

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Video Marketing

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Presentation Transcript

  1. Video Marketing The use of video and youtube for marketing your practice

  2. Purpose of presentation • Outline benefits of using video. • Determine purpose and content of video • Prepare content for own practice video • Shoot video • Making the most of completed video

  3. Resources • Windows moviemaker • http://www.avi-mpeg-converter.net/ convert to youtube format • www.youtube.com • Istock for stock footage www.istock.com • Google ‘Background music for video’ $50-$60 per track

  4. Goals • Perceived expertise • Drive traffic to website • Personalise practice and solicitors

  5. Gonzo to Hi-tech • Purpose • Budget • http://www.youtube.com/watch?v=nGlWkRihQZk thank you • http://www.youtube.com/watch?v=FrZ8N4xvJuc needlestick • http://www.youtube.com/watch?v=rddvrJa6Bs4 lpa

  6. Elements of video • Introduce and personalise the practice • Specific purpose of the video. • Outline problem. • Offer solution. • Give a call to action.

  7. Content • Preparation but not over rehearsed • Average length 60-90 seconds • 100 words a minute • Repeat in the text

  8. Applications • Embed in own website • Upload to YouTube • Send as a CD