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Building Community around Pollinated Content

Building Community around Pollinated Content

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Building Community around Pollinated Content

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Presentation Transcript

  1. Building Community aroundPollinated Content Upload your creature and send him onan epic journey into the SPORE Community

  2. What is this thing called Content? • Buildings & Lots • Sims • Stories/Movies

  3. by the way, these aren’t to scale….

  4. Pollinated huh? what? • What it isn’t: • P2P • MMORPG • modding • What it is (sorta): • Asynchronous sharing of stuff you made in your game with your pals or a total stranger • The benefits of not having a zillion simultaneous connections to your server

  5. You show me yoursand I’ll show you mine • The Sims 2 Community is prolific! • 12K Movies and 50K Stories • 430K Sims uploaded by 55K users from over 170 countries • 280K Lots uploaded by 64K users • Make the creators famous and give them a place to share their creations!

  6. Taking it to the next level • Share the best content automatically and in the background • Provide an integrated space for users to share their game experiences

  7. Ecosystem Player creature Content Pollination Server Player Computer

  8. ++ Pollination #2 Server Player Computer Buy Mode

  9. The Massively Solo Player Game Combat Other players download your creatures and compete with them for ultimate survival in their game Cooperative As other players play the Space game, your creatures participate in alliances and become even more connected Missions Your uploaded creatures become the game pieces of other player’s missions in the Space game Shared Experience Share your best creations with a group of your friends and have their content automatically fill your Spore galaxy.

  10. Our town(or tribe, or city, or planet….) • Fan site webmasters • Community Leaders • Artists • Storytellers • Why should you want to have a strong community?

  11. The Maxis Way • How we’ve done it • tools, websites and knowing your audience • open(ish) communication between developers and community • make it easy. make it fun.

  12. SC4 The Terrain Generator and the BAT Sims1 Make a Date! Screenshot of Creature Editor will go here Sims2 The Body Shop and getting in the game Make the users do the work

  13. The Internet brings us all together • Pick the stuff you like and connect with others or • Connect with others to get the stuff you like

  14. A needle in a haystack…or should I say an amoeba in a galaxy? • How are you going to find stuff in Spore? • Buddy Lists • Style Groups • Collaborative Filtering • Store, find, sort, annotate

  15. Bring it all together, by bringing it all together • Creators • Consumers • Gamers • Community Leaders • All served by the pollinated system – one system, many solutions, one community

  16. Go ahead… • Ask me anything and no… I don’t know when we’re shipping…